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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


How can you catch attention in trade shows and conferences?


What should your promotional products emphasise during trade shows and conferences?

During trade shows and conferences, your promotional products should attract attention by immediately fitting in with the theme of the event or trade show. This shows careful selection and attention to detail, and it also implies that all of the conference or trade show participants will be interested in both the promotional product and your company. This is due to the fact that your products or services will most likely fit in well with the overriding theme of the conference.


What sort of conferences or trade shows should promotional items be distributed in?

Simply put, make sure that the trade show or conference that you are involved in closely aligns with your promotional products. If you are a start-up technology company that specialises in router production, ensure that your promotional products (maybe customised network cables) are distributed as gifts during all the major tech conferences you can attend. If your product is more focused around communications products, make sure your relevant promotional product is involved in the major conferences involving the major and minor telecom companies.

How should promotional gifts be distributed in conferences and trade shows?

There are a few ways to distribute promotional gifts during these conferences and trade shows. The first way is to speak to the organising committee of the event and ask about their gift packages for attendees. Most events and conferences give away small gift bags for these events. Ask the gifts committee if your item can be included alongside the other gifts, and then and add your promotional product into the gift bags with the other products. Other ways to distribute these items include setting up a stall and distributing the items to passers by, hold raffles to give away bigger or nicer prizes, and leave prizes under the seats during the conference.


How can different types of promotional merchandise be distributed at the same event and why?

While it’s good to ensure that your company’s promotional items align well with the conference’s theme, it’s also good to provide some variety in your promotional product distribution to allude to your company's creativity and versatility. By distributing two or more properly aligned promotional products at the same event, you can allude to the broad range of focus your company has, and also show that your company is committed to continued growth and competitiveness in its respective market.


How many promotional items should I take to a conference or trade show for distribution?

The literal amount of promotional items you should take to a trade show depends on the situation, but a good rule of thumb is at least 1 item per attendee plus some surplus items. You can always choose to distribute surplus items at a later date, or you can try bundling left over items for company representatives to take back to work and distribute. It’s always fun when others can do your marketing for you!

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