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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


It's common knowledge that printed USB stick sales and profit growth is increasing steadily.

Whatever policy guidelines companies set for themselves in printed USB drive development terms, it has become a commonplace observation that dependence on a new promo product (eg., a printed USB drive) for sales and profit growth is increasing steadily over time. This is understood to be due to a popularity increase within all sectors of the market. Innovation-watchers have a tendency to approve of a new printed USB drive due to its overall popularity with the general public. Such a view on a printed flash drive could certainly be supported by reference to factors such as the dismantling of trade barriers and the globalisation process, the convergence of technologies (eg., telecommunications and computing) and the growing sophistication and innovativeness of customers in general. All these customers would love to get a printed USB stick as an accessory for their desktop or laptop.

Product development in accessories like printed USB sticks represents a wide spectrum of activity.

Product development in information technology, including accessories such as a printed USB drive, represents a wide spectrum of activity. Spanned at one end by the painstaking development of products, like a printed USB memory and other technologies, through to the basic research programmes constantly in progress at most technology development concerns, and right up to the other extreme of countless variations and improvements to the existing printed USB drives. These have become everyday features of busy markets such as desktop and laptop outlets. These are the outlets that are frequently giving a printed flash stick away as a promo product.

Printed USB sticks introduced to the marketplace are often variations on existing technology.

Newness is a relative term. Printed flash sticks introduced to the marketplace are often simply developments or variations on an existing printed USB stick technology. The norm for most markets for a printed USB drive will most likely be a constant drip-feed of incremental improvements, with the occasional splash effect of a major printed USB memory innovation. This innovation will re-group the market and reflect technological development. In line with such a process, most major companies will subscribe to both ongoing improvement for a printed flash drive; as well as, the longer-term programmes of fundamental research. Every new printed USB memory will come in different varieties and will encompass broad types.

The printed flash drive contributes a radical combinations of technology, formulation and user benefits.

A printed USB stick can contribute as a radical new combination of technology, formulation or user benefits. The printed USB drive comes with the potential to form entirely new markets, and even whole industries. Television, X-ray, the microprocessor and DVD technology would all typify such innovations, with a printed flash drive being supplied as an accessory. Major development and commercialisation risks, (eg., the build-up of a customer base after they have received a printed flash stick can itself be a key issue), and the commercial difficulties it may cause; if unsuspecting, uneducated recipients were to receive a printed USB drive as a promotional product, all must be appropriately managed.

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