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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Studies identify the minimum number of ideas to support good promo USB stick development.

The specific number of ideas needed to support a successful promo USB stick development is identified in the research studies conducted by the US consulting firm Booz, Allen and Hamilton. In a landmark 1968 survey among American Manufacturers it was estimated that 58 ideas were necessary to sustain a successful new product launch (eg., a promo USB stick). This figure was reduced to seven when the consultants conducted a duplicate survey in 1981. The new results indicated that today's manufacturers have to improve their promo USB stick development performance, through stricter management and investment procedures. Even so, the research indicates that most promo product ideas fail to run the gauntlet of successive stages and filters in the development process. Moreover, as no company can claim any monopoly on creativity, it would make sense to consider any potential promo USB stick idea from a variety of sources.

There are any number of external sources available for new promo USB stick ideas.

A few of the external sources that are available for new promo USB stick ideas are: 1) Competitors with a promo USB stick Imitation or improvement; 2) Customers trade customers, intermediaries, consumers, feedback, complaints and suggestions; 3) Specialists design houses, consultants, advertising and research agencies; and, 4) Others suppliers, joint-venture partners, overseas contacts and licensing partners. Given the number of possible development ideas for the promo USB stick, it is necessary to put them through a standard screening process to select only those with apparent business and development prospects for the personalised USB stick. This first-level screening will usually rate and compare ideas for the personalised USB drive across a number of key factors your company holds to be important in terms of company/product fit. The possible factors include compatibility with company technology and manufacturing capability, marketing resources, distribution channels and research/design capability; etc.

New promo USB stick suppliers present a number of interesting development ideas.

The new promo USB stick sources available to a company present a summary of idea sources typically available. In most cases, ideas for a promo USB stick come from both internal and external company sources. External sources for personalised USB drive development ideas often come from technology or science-led fields such computer manufacturing or electronics. At any time, these can be a feedstock of ideas and formula alternatives stemming directly from ongoing research programmes, that can fit right into a promo USB stick development. Even in these cases, though, there is a strong option for drawing on problem cues from users and customers, trade channels, competitor intelligence and sales force feedback on the promo USB stick. Without such market direction there is a danger that development efforts for the promo USB stick will lose their focus and become directed solely by the forces of technology push.

Improved personalised USB drive ideas can come from anywhere within the value chain.

Whatever the product field, the idea for a new personalised USB drive, and improvements on the personalised USB memory, can come from anywhere within the value chain, inside or outside the company. Within the company, multi-disciplinary efforts, drawing on specialists from a number of departments, may prove especially effective in developing the personalised USB drive. The logic of these approaches is that a more balanced spread of ideas for the personalised USB drive may be generated, and that political or inter-departmental rivalry is reduced by eliminating the not invented here syndrome. Such teamwork efforts may take many forms, from the regular employment of creative techniques such as brainstorming, group problem-solving and discussion sessions, to more permanent organisational mechanisms such as venture teams, think tanks and a new personalised USB memory committee.

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