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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


A successful marketing assessment of a custom USB drive campaign follows SWOT analysis principles.

A successful marketing assessment of a custom USB memory campaign, followed by a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), will serve as an early specification and development brief for the custom USB memory, to be followed by Research and Development. Business analysis of a custom USB memory campaign idea, is likely to be expressed through financial reports, which will combine aggregates such as generated sales forecasts, investment requirements, functional outlays and costings, and profit projections. These broad indicators in turn may break down into detailed components such as investment appraisal/payback summaries over the assumed life of a custom flash drive or depreciation period, direct-indirect cost structures for the custom USB drive and other financial arithmetic necessary to compare the viability of alternative proposals for a custom USB stick.

Development of a promo USB stick is a succession of overlapping activities.

The development stage proper for a promo USB stick is really a succession of overlapping activities, orchestrated as a teamwork effort. While in most companies the responsibility for the development work of a promo USB stick will be located within the R&D department, or an equivalent function such as Design or Product Engineering. In practice a variety of inputs are needed from other functions in order to ensure that the promo USB stick and the back-up service, is both marketable and commercially viable. The construction of Multi-Disciplinary Inputs to the development task for a promo USB stick consists of the basic research and includes development, prototyping, design, product testing of the promo USB stick and pre-development work. These multi-disciplinary development tasks illustrates the complexity of inter-functional working within the development stage.

The development of the promo USB stick requires co-ordinated teamwork, planning and controls.

In scientific sectors such as information technology, the promo USB stick hardware accessory development stage will be lengthy, and usually divided into sub-phases. Starting with the pursuit of physiological and psychological reactions to the promo USB stick, which in turn will lead to the clinical phases. In other science-led or high technology fields such as aerospace and electronics, development may be equally complex, speculative and costly, so you are not alone. The scale of resourcing and effort at risk within the development stage of a promo USB stick, therefore makes clear the case for co-ordinated teamwork, planning and controls for the the development of the promo USB stick campaign.

Marketing management plays a specific role in the development of a promo USB stick.

Marketers have a particular guidance role to play in the development of a promo USB stick, if only to ensure that customer realities remain a focus of the development task for the promo USB stick. The experience of many marketers is that R&D personnel, unsupported by market guidance, fall prey to a technology myopia. 'Technology myopia' represents a sole focus on the research phase itself rather than the marketplace needs related to the promo USB stick. During the development stage, therefore, marketers need to stay close to the development staff of the promo USB stick. Marketing management involvement ensures prototypes are developed to market guidelines and assessed through customer research. Further, marketing management generally advises on the deadlines, cost, quality and design guidelines for the promo USB stick product.

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