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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Maximizing advertising results by offering personalised pedometersto consumers

When companies want to beat out their competitors they need to go against the grain, If advertising was cut and dry only those with the biggest budgets would win, while having a large budget helps, offering consumers items they need is still the recipe for success. One very effective promotional item is personalised pedometers. These personalised pedometers are really attracting a lot of attention from consumers and that trend will continue for quite some time to come. The major reason that these personalised pedometersare effective is due to a change in the mindset of consumers. There is a great desire to improve health and vitality, in order for consumers to achieve this goal they must exercise on an ongoing basis, attaining fitness goals requires ongoing effort and monitoring, the personalised pedometers enable the consumer to keep track of their progress over time, while remembering your company.

Cranking up the marketing results by providing personalised step countersto potential clients

Competition for the eyes and wallets of consumers has never been more aggressive, since the economy has contracted so to has the advertising budgets of most firms, this creates a golden opportunity to establish a durable competitive advantage by providing personalised pedometersto prospective clients. The reason that these items are so effective has to do in part to the way consumers behave with them, each and every time the person heads outside to exercise they will bring the personalised step countersalong with them,as they are jogging or running they will look at their progress and each step of the way they look at the personalised pedometersthey'll always remember the company that gave this to them. Over time the personalised pedometersare continually being used it will create a sense of familiarity in the mind of the consumer, this will lead to more selling opportunities for the business.

Expanding market share and awareness with personalised pedometers

Business leaders are constantly trying to build their brand awareness while not bursting the marketing budget in the process, since old forms of marketing do not resonate with consumers when compared to years gone by, a powerful alternative is offering prospective clients personalised step counters. What gives these items their edge rests with how they are being used by consumers, recently consumers are now looking for a more healthier and active lifestyle, this requires ongoing exercise and monitoring, this is where the personalised step counterscomes into play. Whenever the consumer heads out to go and exercise they will look at the personalised pedometersthat your company has given to them. Over time this will as the consumer exercises often they will look at the personalised pedometers over and over, each time they will recall how thoughtful this company is to offer them this important device.

Making a powerful statement by offering clients personalised pedometers

Marketing leaders are constantly sourcing for the most effective promotional item to get the attention of consumers, where print and television advertisements have faltered the personalised step countershas really set the trend for moving forward. Most consumers are now taking on more physical exercise, since most people want to get fit they will need to exercise frequently and track their progress, this is where the personalised step counters really comes in handy, by monitoring their activity the consumer is able to see results sooner. When your company is offering personalised pedometers the message that is being sent to the consumer is we are with you every step of the way towards your goals. Consumers can't help but feel positive towards the company that has given them the personalised pedometers. Now imagine how many times a week a person exercises and each time they do your pedometers are with them.

How corporate step counters allow companies to get the attention of consumers

The majority of small and medium business have limited budgets, the current economic reality is calling for creative marketing approaches, one great tool is the corporate pedometers. These corporate pedometers allow consumer to perform a very important task. To help control health care costs most people are trying to get fit, this requires ongoing activity such as walking and jogging. When a person is exercising they will want to track their progress which requires the corporate pedometers that your company has provided them.Over the course of days and months the consumer is repeatedly exposing themselves to your corporate pedometers. This is a very important distinction since they are doing this of their own volition it is very effective to foster a strong bond between consumer and business, this familiarity will lead to more selling opportunities over time. Companies looking to increase their market penetration should incorporate this.

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