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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Building a powerful image by offering conference pedometersto prospective clients

Companies that offer promotional items to their consumers generate a large number of shares and greater brand awareness that those who do not offer them, however there are some promo items that work more effectively than others, one of these being conference pedometers To get a sense of why conference pedometers are so effective we must look at how the consumers behavior has changed. Currently most consumers now are very conscientious about their health and well being, this has lead to consumers becoming more active and doing more exercise to get fit. This is where the conference pedometers comes into play, whenever the consumer exercises they want to keep track of their progress, in order to do this they will wear your conference step counters religiously and every time they check their progress on the pedometer that your company has given to them they are reminded of your firm.

What all marketers need to understand about the effectiveness of conference pedometers

Offering conference pedometersto consumers may not make sense to some business owners right away however those that do have reported significant increases in sales. The reason behind offering conference pedometersis to meet a very basic need of consumers, the mentality of consumers has moved towards getting fit and being active, that requires ongoing exercise however in order for a person to achieve their fitness goals they will need to track their results which can be done with the conference pedometers. Now imagine each and every time the consumer looks at the conference pedometers they are receiving a powerful message from your company, you stand behind your clients and help them each and ever step towards their ultimate goal, now over the span of time whenever the consumer exercises your company is right there with them, this constant marketing really improves the brand awareness of a company.

Why conference pedometers are the superior promotional item

Companies are constantly looking for ways to make their company distinct from others, print and television do not get the attention from consumers in the way that promo products like conference pedometersdo. What makes the conference step counters so effective is how the consumer feels when they use it. There has been a big push by individuals to get into better shape by exercising more, in order to do this they will be walking and running. Any great fitness program is predicated on tracking and consistency. To track their progress the conference pedometers will help consumers tremendously, each time the person heads out to run or jog they unconsciously will wear the conference step counters given to them by your company. As they look at their results your company logo is being shown to them, time and time again they see your company image, this marketing approach is very effective.

Making a name for your company as a trendsetter by offering conference step counters

Business leaders need to come up with innovative ways to attract customers while at the same time making their company stand out, conference pedometers meets both of those requirements, what gives the conference step counters the upper hand is that unlike other types of promotional items these are not trying to over sell the client on the business to the contrary what it is say is our brand is something different. Whenever the client goes to exercise they will wear the conference step countersand be reminded of the company that has given this to them. Imagine over the course of a year how many times a person will go jogging or running and see your companies subtle message of quality and service, this is a very formidable way of marketing that will enhance the companies results and the bottom line. Firms offering conference step countersrecord higher sales year on year.

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