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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Your policy for branded conference pens represents a key area of company decision making.

A product policy for branded conference pens represents a key area of corporate and operational decision making on the branded conference pens being offered, that involves marketing in supporting present branded conference bic pens, effecting ongoing products, as part of a total corporate plan. In simple terms, it involves (i) managing and modifying existing products, and (ii) developing and establishing the new conference pens products. It is necessary to introduce a few basic concepts and definitions, to lay the groundwork for a more detailed examination of key issues in product policy affecting the branded conference fountain pens that you wish to sell.

It is necessary to see branded conference ballpoint pens from a matrix marketing perspective.

What is a branded conference plastic pen? While the question is almost rhetorical, it is necessary to see branded conference pens from a matrix perspective, rather than in solely physical or company-centred terms a mistake often made by production-dominated companies that wish to sell branded conference metal pens. For marketing purposes, branded conference bic pens are what the customer perceives them to be, so that a working definition might be: Branded conference pens: everything that the customer perceives that is of value in terms of a perceived want, need or problem. A broader definition of branded conference ink pens allows that: Customers needs, wants and problems vary, and how they perceive them there may be scope for varying the branded conference pens in the market.

Branded conference pens appear to customers as a better value irrespective of producer intentions.

Some branded conference pens appear to customers as a better value or more attractive, irrespective of producer intentions or objective measures of quality for branded conference pens, Some branded conference metal pens will not make the grade with customers, and will fail commercially. Others may survive as marginal branded conference pens, while a few, the classical branded conference pens, the brand leaders, will gain commanding market shares. The term branded conference pens applies not only to them as physical products, but also to services and other intangibles such as causes and ideas. For example, the major charity organisations such as Oxfam and Save the Children are as actively involved in making branded conference ballpoint pens, as the ubiquitous Australian widget manufacturer!

There are intangible extras and associations offered in addition to the branded conference metal pens.

Even in the case of everyday branded conference plastic pens, there will be intangible extras and associations that are offered in addition to the outward branded conference ballpoint pens; ie., the quality assurance of a known brand name and manufactured source; eg., Papermate or Parker pens. Simply stated, the marketer needs to view branded conference pens as multi-dimensional offerings; a mix of tangible features and intangible services and attributes, bundled around a basic or core benefit. The three-faceted view of branded conference metal pens are: essential benefit equals the basic conference pens. The essential benefit plus the branded conference pens design equals the real branded conference bic pens; and the essential benefits the branded conference parker pens can bring to the customer + branded conference metal pens design + services and intangible associations = total product of branded conference bic pens.

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