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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


What do your employees need to know about imprinted recyclable items to be effective?

Do your staff members need to become experts in environmental products to help you be more effective with offering imprinted eco products? Of course not, but it doesn't hurt for them to at least gain some awareness of the significance of imprinted green products, and the terminology that is relevant to their enhanced perception for your business. For example, staff should know why imprinted eco products have benefits, and how they compare to traditional products. They should be aware of some of the common questions customers may have about imprinted eco items, and how to effectively answer them as representatives of your business. Last, they should be very familiar with WHY your company is now opting to offer imprinted earth friendly products, as this is the ultimate sign of solidarity when these products are delivered to the customer.

Watch your referral business grow when you offer imprinted recylable products.

There's something to be said for attracting new customers and even more to be said when the customers who come to you are not even by virtue of your direct efforts. Enter the value of referral business, and your choice to use imprinted green products will help with this hidden gem of the business world. Never forget that, in addition to the pure environmental benefits of imprinted eco gifts, there is also a big boost waiting to happen, from the standpoint of customer perception. Some customers may be so impressed with your choice to use imprinted environmentally friendly products that they will tell their friends, family, and peers about you too. This puts your entire emphasis on going green and using imprinted biodegradable products in a new light, and the key is to be ready for the onslaught of public approval, sometimes from where it is least expected.

How should your marketing change with imprinted earth friendly products?

Is there a need to revamp your marketing when you start using imprinted green gifts? Will customers associate the offer of imprinted eco gifts with a broader initiative that requires a new and fresh look to your promotional offerings? Maybe, and maybe not. The short answer is that the use of imprinted green items is likely to be on a small enough scale that it will not require significant changes to your overall marketing plan. If this was a requisite, you'd see fewer businesses going to imprinted enviro products, and that would be self defeating. What you have in imprinted eco products is an opportunity to refocus your marketing, and use your promotional campaigns to better highlight the green efforts you are making. Marketing changes take money, so make sure the impact of imprinted green products on your marketing fit the budget.

Do you have a logo in mind to highlight your imprinted recylable products?

The choice to pursue imprinted organic products is a brave new venture for many businesses, and with that comes at least some pressure to effectively market the products in question. The imprinted organic products will generally speak for themselves, given that they are still promo items, and will often be given away free of charge. That said, how do imprinted green gifts fit in with the bigger picture of what is happening in your business? Perhaps imprinted recyclable items are only the first of several phases of a "going green" campaign and, if this is indeed the case, then a more comprehensive shift in your business's promotional strategy is warranted. When imprinted biodegradable products can be the springboards to a greener tomorrow, sometimes the rest is as simple as a change in logo or graphics to highlight changes that are coming.

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