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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Consider the other trimmings when you first offer expo enviro products.

There is a certain theme that is associated with environmental friendliness, and that is usually one of nature, simplicity, and thoughtfulness. This is strangely ironic, given that the processes for "green" manufacturing are among some of the most technologically advanced, but that is beside the point. When it comes to expo biodegradable products, there has to be a first time for their introduction, and therein lies the ideal opportunity to make a great first impression, even with existing customers. How will your expo organic products be positioned, relative to the theme and surroundings? Ideally, there will be theme or even food options that align with the expo biodegradable product concept, and when you can achieve this sort of event or presentation congruence, then the first impression you make with expo recyclable items will be as ideal as possible.

Consider the "footprint" effect of offering expo earth friendly products to customers.

There is a pretty common buzz term floating around out there that concerns the relative "footprint" of any number of common practices. This is often specified as a carbon footprint when it comes to environmental impact, and you need to be aware of this when you consider expo earth friendly products. In fact, there are two kinds of footprint effect of which you should be aware. The first is the relative environmental impact of the expo recylable products you offer, which should be discernibly less than that for the traditional products you've offered to date. This is a key fact that will help sell the merit of expo recylable products to your customers. Another footprint to be aware of with expo recycled items is the business footprint. In short, the relative impact of expo eco items on your business should be positive, and that means more profit.

Understand carbon footprint, as it relates to expo recyclable items.

Are you aware of what the term 'carbon footprint' represents in the modern and environmentally conscious world? More importantly, are you aware of how you can use this common buzz term to your advantage with expo environmentally friendly items? First things first. Carbon footprint is a loose indicator of how much carbon dioxide is released into the atmosphere from a particular thing, be it a living being, process, or other. Each promo product you hand out has a carbon footprint, and you naturally want to see a smaller footprint when you switch to expo eco giveaways. Your customers will appreciate an effort to go green with expo eco items, and they will also appreciate your backing up your new products with data that show expo green products to be actually as they are advertised. Make a difference and be prepared to back it up too.

WIll your choice of expo biodegradable products resonate with your employees?

Beyond the obvious statement that employees don't dictate whether or not you decide to make a move toward a greener future as a company, it is good to know that your staff are on board with choices like expo eco gifts. It really shouldn't matter that much, given that the specific means by which expo earth friendly products are distributed to customers isn't that different from before. What does matter with expo biodegradable products is that there is a new reasoning behind them, and this is where you need to have your staff on board. Do they understand and appreciate the principles behind why you're now opting for expo recycled items? They don't have to like it, but there's little reason for them not to. The key is to brief and/or train your staff as to why expo eco products are being used and how to present them to customers.

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