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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Will you hit the mark with conference green gifts at your next event?

If you're tired of deciding which new or novel promo products you'll be able to unleash at your next event, maybe it's time to stop trying to come up with new ideas and use conference recyclable items instead. After all, conference environmentally friendly products are essentially going to include many of the types of products you've offered to customers in the past, with a slightly "greener" twist. The result is that you have a great opportunity to literally recycle products you've given to customers before, by using a new conference recycled item package that makes the products seem like new to the customers and giving you an edge in the modern world of marketing. This type of approach may be one worth considering if you have hit a wall with promo product ideas and are now willing to give conference recylable products a try.

Are conference green gifts going to bust your marketing bottom line?

One of the concerns with making a change to conference earth friendly products is that the unit costs for the items you offer to customers will become less favorable. This may or may not actually be true, and the real litmus test for assessing the cost effectiveness of conference earth friendly items will be to contact some suppliers and simply compare prices as you would for any other promo product campaign. This is not to ignore the general trends that exist in the green industry. Overall, you should expect that conference eco gifts will cost a little more than their traditional counterparts, but the cost differential is not something you can evaluate on face value alone. "Green" conference earth friendly products will tend to confer more value too, so the slight bump in unit cost may come with a higher return on investment, and thus be more than justified.

Are conference organic products really going to make a difference in the world today?

This is perhaps a question that has cynical undertones, and typifies the skeptical approach that some still have to conference eco giveaways and the environment in general. The cynic's view tends to question what any one person, business or other entity can actually do to help "save" the planet, and while this argument has a ring of truth to it, it shouldn't impact your view on conference earth friendly products and other "green" ways of doing business. If you fall into the trap of seeing a move towards conference recylable products as being of little consequence, then imagine what would happen if all businesses though the same way, or if customers just decided that recycling was a waste of time too. The results of your efforts with offering conference environmentally friendly products might seem inconsequential, but the ripple down effects on many can be quite impressive.

When is the ideal time to launch conference biodegradable products as your next campaign?

There really isn't a bad time to initiate conference organic products as a marketing platform, so long as the timing makes sense for your business. With that said, there are some milestones or dates that might make perfect sense for your choice to launch conference earth friendly items. The first of these might be an anniversary or other date important to the history of your business. A decision to (at least in part) go green with conference green gifts could be seen as a sign of a major turn in the growth and focus of your business, and naturally sets up well from a promotional aspect. Another excellent choice would be Earth Day, the showcase calendar date in April of each year that highlights the worldwide "green" revolution. When you can target the release of conference eco products to a date like Earth Day, the impact could be quite substantial.

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