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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Promotional coffee cups are a durable item that can be utilised in many different locations

Promotional ceramic mugs offer fantastic brand exposure for your company because they can be used by everybody and within a large variety of different locations. Promotional ceramic mugs can be used within the home, both by people who live there and by those who come to visit, so your target audience increases beyond the individuals who receive the promotional coffee cups. Promotional ceramic mugs may be used in offices, which exposes your brand to office employees and clients or customers who see the promotional tea mugs on staff desks for example. You can use promotional ceramic mugs for the outdoors as well, such as for camping trips or picnics, where your brand can be exposed to other campers or people within the picnic vicinity. Promotional metal mugs are a durable, valuable item to receive and unlike promotional products that have a singular or limited use, promotional coffee mugs can last many years, thereby providing extended brand exposure.

The variety of promotional metal mugs makes them ideal for a range of target markets

Promotional metal mugs offer fantastic versatility to suit a range of recipients. Perhaps you'll be distributing promotional metal mugs to young children. By choosing a plastic promotional coffee cup you don't need to worry that it will get dropped and shatter, potentially causing harm. If your target market travels often, what better gift than a travel promotional mug that is durable and ensures a hot drink during and after a recipient's journey. Maybe you want to create an image of your company being fun, unusual or exciting. A colour change or chalk promotional metal mug will really grab people's fancy. Being able to write messages or directions for how you take your hot drink on the outside of your mug, or alternately being able to watch as your mug changes colour before your eyes may lead to surreptitious rises in office tea and coffee breaks, but hey, you've got the desired image!

Utilise promotional ceramic mugs to positively associate your company with recipients' enjoyment

A good way for people to look favourably on your company is to have them associate it with something pleasing. If you utilise promotional ceramic mugs, whenever the recipients drink from their promotional mugs, they will associate the pleasantness they receive from the drink with your company. For instance, a hot drink on a cold day is warming, a cold drink on a hot day is refreshing and sometimes nothing beats sitting back with your feet up and a mug of your favourite drink after a tiring day. The recipients of your branded promotional coffee mugs will be exposed to your brand every time they take a sip. Therefore, whilst they are being warmed, refreshed or relaxed by their drinks in your promotional ceramic mugs, your brand is being directly linked to these pleasant sensations, and hence the recipient may be more inclined to think favourably of your company.

Promotional mugs are more than just mugs - their multiple uses provide excellent brand exposure

When you look at a mug you may be thinking tea, coffee, hot chocolate and so forth. Other people however may be thinking pencil holder or paperweight. Promotional tea mugs are an excellent choice when it comes to choosing a promotional product, as they have more than one use. Sure, many people will use promotional coffee mugs for their primary purpose of containing liquids, but often promotional coffee mugs can come in very handy for storing pens, pencils, paintbrushes, et cetera. In addition to their use as paperweights, promotional mugs can often be combined with edible gifts to create a food and drink theme, for example popping bags of sweets into the promotional tea cups and presenting them as a combined gift. Since promotional metal mugs have more than one use, this increases the potential brand exposure your company can receive, thereby potentially opening your client or customer base to entirely new demographics.

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