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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Printed womens shirt offers a good opportunity for a high frequency of brand exposure

Printed ladies clothing items are promotional products that will get used often because they are functional. Printed ladies clothing can be worn in a range of situations, including on the beach, whilst shopping, picking up children from school or for parties. The wide range of situations in which printed ladies apparel can be worn means the brand can be exposed to a wide range of demographics within each situation. Printed womens apparel also offers a large surface area for branding, whether it's with a name, a logo, a particular colour combination associated with a brand, et cetera. This large surface area increases the frequency of exposure for a brand by facilitating a larger brand that is more visible from a distance. Depending on the ratio between the manufacturing cost of the printed womens clothing and the frequency of brand exposure provided by it, it can be a prudent investment.

Encourage people to participate in market research by providing printed ladies clothing as incentives

When many people already lead busy lives it can be difficult to persuade them to spend time participating in market research, especially if there is no reward for them if they do so. However market research is valuable to businesses as it can make the difference between a product or a service failing or succeeding. It is therefore worthwhile for businesses to encourage people to participate in market research and printed ladies clothing is a great incentive that can be offered to participants to do so because printed womens apparel is functional and can be kept for many years. For instance people who attend a market research day organised by a business can receive an item of printed womens shirt as a gesture of thanks for their input. People who fill in surveys online can collect and store points and redeem those points for items of printed ladies clothing.

Combine printed womens clothing with multi-buys to encourage people to spend more

If a business wants to encourage people to spend more money than they had originally intended to, they can do so by offering printed womens apparel as a free gift when people purchase a multi-buy offer. For example if women buy two pairs of shoes from a retailer they can receive an item of printed ladies apparel for free but they will not receive the clothing item if they buy only one pair of shoes. To make the multi-buy offer even more appealing, the printed womens clothing can tie in with the theme of the multi-buy. For instance the multi-buy offer can involve a clothes theme where buying two items of clothing entitles the purchaser to an item of printed womens apparel free of charge. Alternately the multi-buy offer could be accessories, for instance daytime jewellery or handbags, combined with printed ladies apparel that is suitable for daywear.

Printed ladies apparel can assist a business with opening doors and securing appointments

Printed ladies clothing can be very effective in terms of securing business appointments and opening doors to new areas of business. For example a business may have a target market that has traditionally been men but they may want to attract women as an additional target market. The business can bring out a printed ladies apparel range to attract a female target market. Alternately a business representative may want to secure an appointment with the head of an organisation who is holding an event. The business representative can offer to give the event attendees printed ladies apparel as free gifts in return for the head of the organisation agreeing to a meeting. Printed ladies clothing involves good quality items that recipients can retain and use for many years, which demonstrates to people that the brand is serious about their business endeavours, thereby encouraging people to pay attention to them.

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