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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Including custom lanyard name tags will help boost a companies image

When companies look for tools to increase their market penetration, the mind set is bigger is always better. That is not necessarily the case especially when attending conventions and roadshows. When at these events it is recommended that every person on the team wears custom name tags, the power of custom name tags cannot be underestimated. During the event there will be many opportunities to speak with prospective clients and vendors. When these individuals view your custom name badge tags they will think this company really has their act together since they think of everything. Imagine if you are a consumer how you feel looking at a representative wearing a masking tape name tag when compared to someone who is wearing custom conference name tags. Chances are that you will feel the person with the name tag is more professional and better established, image is everything in business.

What makes a custom conference name tagso effective when attending road shows

Nearly all industries will have a few major road shows per year and with the current economic reality these opportunities must be milked for everything they are worth. One great budget friendly tool is using a custom name tag with each and every rep working the event. The reason that a custom name badge tag is useful is how a consumer will react when they see it.When a consumer views your custom name badge tag they will get the impression this company is well established and detailed oriented, two very important qualities that consumers respect and look for. Some companies will overlook the usefulness of a custom conference name tag they feel it will not work and prefer to focus on other activities. This is something that marketing managers will need to consider when they are looking to attend their next major road show or event.

What marketing managers need to know about using a custom name badge tag

Companies that want to attract a different niche of the market should look at having each of their representatives at the next road show wear a custom name tag. Some may be quick to dismiss the functionality of using a custom name badge tag. When consumers are attending a road show they are taking everything in and make opinions of the companies there. When a representative wearing a custom name badge tag meets the consumer the first thing the consumer will notice is the custom name tag and make a mental note of well established this company is that they think of everything right down to a name tag. This is very important in the grand scheme of things, consumers that feel a company is well organized and structured will more likely do business with that firm than someone who gives the impression they are not established.

Great return on invesment when businesses use custom conference name tags at road shows

During major road shows a company has a golden opportunity to get their message to consumers however to ensure maximum results it is vital to make a positive first impression. In order to instill confidence in the mind of a consumer it is highly recommended to have all reps dressed in a similar style and wear custom name tags. The custom name tags may seem tacky at the start however it will have a profound effect on the mind of a consumer. When a person views someone wearing custom name tags it gives off the impression that this business is well established and professional. This image that custom lanyard name tags creates will lead to more selling opportunities since consumers are more likely to buy from a company they believe is more established than a company they do not have is professional or established.

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