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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Custom sweater can be an effective incentive for obtaining referrals from satisfied customers

A study carried out by Louisiana State University and Glenrich Business Studies in 2005 found that combining promotional product incentives with a direct mailing request for referrals from satisfied customers generated many more referrals than the direct mailing request by itself. Custom jacket are a great choice of promotional product to use as an incentive for gaining referrals because they are durable items that recipients can use for many years, which makes them appealing and therefore worth people's time to provide the referrals. The more revenue potential a business can generate from referrals, the more money they can spend on custom jumper as incentives to provide referrals whilst still making the investment worthwhile. In addition to generating referrals from custom jacket the recipients will be exposed to the brand whenever they wear the custom jacket, which can encourage them to use the brand as a first choice for future purchases.

Encourage people to contribute to fundraising or donation initiatives using custom pullover as incentives

Custom pullover are great incentives for encouraging people to participate in fundraising events or donate to good causes because custom jacket are hardwearing items that recipients can retain and use for many years. Custom pullover can be distributed for example to people who participate in a charity marathon where the sponsor of the marathon provides custom jacket to everyone who finishes the marathon. Alternately custom jumper can be offered as charity auction items that people can bid on. They can be given to everyone who donates over a certain weight of clothing for a charity clothes drive. Custom jumper can feature the name of the event or initiative for which they were received and the name of the branded jacket provider, for example a charity marathon name and the name of a business who sponsors it. Therefore both names receive brand exposure whenever the custom jacket are worn.

Custom pullover are excellent competition prizes that provide brand exposure

Custom pullover make excellent competition prizes because they are utilisable items that recipients will appreciate instead of discarding or rarely using them. Custom jacket can be tailored according to who the competition is aimed at, as a competition aimed at children will have different styles of custom jacket compared to a competition aimed at adults. For competitions like raffle draws, ticket prices can reflect the quality of the custom jacket on offer as prizes. For example raffle tickets will be more expensive for high quality, leather custom jacket and lower for custom jacket made out of cotton for instance. The branded jacket providers can determine whether it is more worthwhile to provide cheaper custom jumper in greater numbers which offers greater brand exposure or fewer but more expensive custom pullover which have greater prestige attached to them and are therefore likely to generate greater recipient goodwill towards the brand.

Give away your custom jacket with the exception of them buying your goods

Giving away your custom jumper to the general public is a great way to increase your clientele. You could set up a table at a local trade show or even in a local shopping mall and then distribute them there. If you decide to do this at a local shopping mall, you will probably want to have a condition before giving the custom jumper away for free. For example, you could give your custom jacket as long as they buy at least one of your products or make an appointment for your services. This will hit two birds with one stone by allowing your business to get advertising from the custom jumper and you will be selling your good or services at the same time. It is important to not just give the custom jumper away for free because this will ruin your investment towards the advertising.

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