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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Making branded executive gifts the centerpiece of your marketing campaign

When developing a long term marketing plan it's vital that the business has a focal point to work from. One of the most popular types of products is the use of branded executive gifts . These branded executive gifts should not just be given away since it will make them seem like they aren't special. The consumer must perceive the branded executive gifts as very exclusive and desirable. One way to do this is asking consumers to fill out a survey about how they perceive the economy or something general as a reward for participating in the survey the individual will be able to enter a ballot into a lucky draw for the branded executive gifts . Every client who fills out the ballot could with the prize however your sales people can follow up with this prospect to try and establish a rapport with them.

Making consumers aware of everything you have to offer with branded executive gifts

In the face of these challenging financial times an individual will need to look at reducing their marketing liabilities by using branded executive gifts as part of their complete marketing plan. These branded executive gifts when compared dollar for dollar generate a better return on investment than television and radio combined. The reason these branded executive gifts work so well is the consumer really wants them. In order to make the branded executive gifts more effective the consumer needs to perceive these gifts as exclusive and hard to get. One way of doing this is by making the person enter a draw or do a survey, by making an individual work for the gifts it shows they are truly interested which can save a company money on expensive gifts that some consumers just don't appreciate. By having ballots filled out your sales people can follow up with these clients.

How to use branded executive gifts to get the attention of consumers

Marketing gurus constantly tout the merits of diversification when trying to get the attention of consumers however knowing where to diversify is the key. Using promotional items to augment the current efforts is a great start however using only the best items such as branded executive gifts will give your company the advantage it needs to overcome the competition in the market. In order for the branded executive gifts to work the consumer will need to perceive them as desirable which is very important. If the branded executive gifts are given away freely it will make the branded executive gifts seem less appealing and lose its potential. This is why it's vital to make the consumer have to earn the gift, a great way to do this is having a draw at the next trade show where some lucky person will walk away with the gifts .

Introduce branded executive gifts to attract consumers from all age groups

There are times when using promotional items like branded executive gifts are truly effective however it must be noted that these branded executive gifts cannot be distributed like other types of promotional items. The consumer must believe they are very exclusive and they must do something in order to win the branded executive gifts . This premise is the basis for all game shows which generate large amounts of advertising revenue so we can apply the same principle just on a smaller scale. One great method when using branded executive gifts is to have the client enter a contest where they are presented with a host of briefcases and within one particular case is the golden ticket to claim the gifts as their prize, the consumer will need to fill out a form where your sales people can follow up with the client after the event to establish contact.

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