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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Branded executive gifts can be useful for opening doors and securing appointments

Sometimes competition is so tough that it's hard to stand out. Alternately people who are key to a business's progression can be so busy that it is difficult to secure an appointment with them. Branded executive gifts can assist a business to distinguish itself from competitors or to attract the attention of people long enough that they will sit down and listen to the propositions put forth by the business. A business representative may for example give an impressive branded executive gift to the CEO of a company they want to do business with in order to secure a meeting with the CEO. Alternately a food delivery service may deliver branded executive gifts to office staff in the hopes that the branded executive gifts will be used often, thereby exposing their brand often and possibly leading to them becoming the official food delivery service for that office.

USB Memory sticks given as branded executive gifts aren't a new or innovative idea

USB Memory sticks given as a branded executive gift is not a particularly new idea. This generation can certainly remember when this kind of branded executive gift had a memory capacity barely larger than an old 3.5 diskette, with high-end USB Memory sticks reaching a capacity of about 64MB. Now switch your attention to 2009. Technological advances have removed previous limits on the memory size of most devices. In fact, USB Memory sticks with a size of 8GB are not uncommon now. However, there was still one thing limited the promotional useability of these more and more common office devices. Their basic oblong, one colour design, made this type of branded executive gift severely ineffective from a promotional sense. Whether it was plugged into your desktop or sitting on your desk, it was never something that colleagues started a conversation over as they walked by your desk.

Branded executive gifts are good incentives for improving employee performance and rewarding excellent performance

If a company wants to improve their employee performance, branded executive gifts can be an effective means of doing so. For instance employees who achieve a specific number of sales within a given time period can be rewarded with branded executive gifts. The more impressive the gifts are, the greater incentives they will be to motivate employees to improve their performance. Alternately branded executive gifts can be given to employees who have already performed excellently in order to demonstrate the company's appreciation for their efforts. If employees know their hard work will be recognised by their employers, this will encourage them to continue working hard. Another benefit of rewarding employees with branded executive gifts is that the brand will receive exposure whenever the employees use their gifts.

Companies can demonstrate customer or client appreciation through giving them branded executive gifts

In today's business world where companies have a great deal of competition it is important for them to demonstrate to customers or clients that they appreciate them in order to retain them. Companies can give branded executive gifts to customers or clients in order to thank them for the business they provide. If a customer or client feels valued then they will be more inclined to keep doing business with a company instead of moving to one of its competitors. By building up a reputation of valuing its clients or customers through giving them branded executive gifts, a company may even be able to attract customers and clients away from its competition. In addition customers and clients will continue to be exposed to the company's brand whenever the branded executive gifts are used. New clients or customers may also be attracted by brand exposure via the branded executive gifts.

Creating a broad based marketing plan with branded executive gifts

Understanding the changing preferences of consumers is a constant struggle for marketing managers however there is a solution available. Everyone loves to receive branded executive giftshowever it's not good enough to just give away branded executive giftsthe consumer needs to feel that these branded executive giftsare exclusive. In order to make the consumer feel that the branded executive gifts should be very attractive. If a company is not able to identify the most suitable gifts they should conduct a study to determine what would be most suitable for their targeted demographics. Once the gift has been determined hold a contest for the consumer to win the gifts to make it feel even more special when they take it home with them. By making the consumer want to win the gifts they will feel a strong emotional connection with the item which will lead to more sales. 

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