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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Why corporate bookmarks are Still Relevant Promotional Items

Even in this day of e-books, tablet PCs, iPods, and smart phones, corporate bookmarks are among he most relevant promotional items around. Corporate bookmarks are great point of sale giveaways, as any bookstore can attest to. Further, there are still many people who prefer to read books, rather than electronic reproductions, and relevant corporate book marks are a great way to reach this demographic. Further, writers have been using corporate book marks to publicize their books for at least the last two decades, so it's a familiar concept. Also corporate bookmarks provide a maximum of advertising space at a minimum of expense. Another thing is that people really love bookmarks, so free corporate bookmarks are something that most people are more than happy to accept, whether at a trade show, a library, a bookstore, or a mall.

What are the best places to distribute corporate book marks?

Corporate bookmarks are a great way to publicize your business or product, especially if thought has gone into the venues that will be used to distribute them. While one normally would think of places that cater to readers as the best places to distribute corporate bookmarks, with a little brainstorming one can find other places that are relevant to one's product or service. Corporate bookmarks are great as register giveaways at specialty stores, for example, advertising the store's services, hours, branches, and other information to make it convenient for people to return to the store or chain. Trade shows are another great place to distribute corporate book marks, partly because they are large enough to hold the information you want vendors, suppliers, and customers to know, but are small enough for the recipient to tuck them into a tote bag, briefcase, or purse.

The reason corporate bookmarks are an important part of a complete marketing strategy

Marketing managers are looking for new tools to get the attention of consumes,something that should be reviewed is corporate book marks. These low cost promotional items are very effective at increasing market share. Each time a consumer reads a book they will use your corporate bookmarks to hold their place in the book. Now each time a person opens up their book they will see your corporate book marks and when they put the book down they'll see your corporate book marks again. This continued exposure will help make the consumer become more familiar with your brand. Over the course of time this familiarity will create more selling opportunities, there have been studies conducted that when a consumers are familiar with a business they are more likely to buy from a company they are familiar with than one they know nothing about. With these cold hard facts, business owners should use this.

Increasing market share by using corporate bookmarks to reach new clients

Business leaders are constantly seeking out tips on how to increase brand awareness. One of these tools worthy of consideration is corporate book marks. What makes the corporate bookmarks so effective is that consumer will use this each time they read a book, your corporate book marks will help to hold the place in their book. With each and every time the person reads they'll use your corporate bookmarks. When they see your bookmarks over a long period of time it will make the consumer more aware of your company which is a very desirable position to be in since the majority of consumers buy from businesses they are familiar with than those they are not.

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