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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Adding additional features to promotional back packs gives positive brand recognition

Using promotional back packs to advertise your business or company may seem pretty simple because they do not seem to have very many additional features but think again. Promotional backpacks can vary greatly in quality and in additional features and making a quality backpack increases the chances of it being used as a backpack of choice by your potential clients. Some additional features that you could add to your promotional backpacks to make them more likable include a cooling pocket which keeps drinks and snacks cool during the hot summer day, a laptop section which is excellent for students or another great feature for promotional backpacks is a hole near the top for headphones. Adding these features will not only increase the quality, but they will also make your brand recognition a positive one and every business owner knows that positive brand recognition is the key to success.

Making your promotional back packs more durable increases visibility

The important thing to remember when making promotional back packs is the durability of the backpacks. Of course you could go with cheaper promotional backpacks and get a few new clients but if you invest just a little more on your initial investment, your promotional backpacks will last a lot longer. This will allow you backpacks to have more visibility, thus increasing the amount of visibility. Also, promotional backpacks will most likely be used for outdoor activities and sporting events which makes it vital to make them as durable as possible in order to make them last through the harshest conditions. Opting for a less durable quality of promotional back packs will result in lots of wear and tear which will reduce the visibility per backpack by a significant amount of time. The extra investment will be worth it in the end.

Promotional backpacks are the best item for increasing brand awareness

Ideally, to succeed as an entrepreneur, you must be successful at advertising your business. Advertising correctly will in fact be the deciding factor for whether or not a business succeeds. Using products like promotional backpacks is one of the best ways to go because it creates an incredible brand awareness. This brand awareness is created because people use backpacks for social events like hiking mountains with friends, going on bicycle rides and other outdoor activities. Your promotional backpacks will be used by your potential clients at every one of these activities. This means that your promotional back packs will be seen by everyone who takes part in these activities. The increase in brand awareness might not be seen immediately but within a few months, your promotional back packs will have brought in more clients than you could ever hope for. Give your promotional back packs to social people for better results.

Promotional Back Packs are Perfect for the Sports/Active Demographic

If your target demographic is a younger, more athletic or active group, promotional back packs are the perfect marketing tool. Make sure you use a high-quality manufacturer for your promotional backpacks, however, because this particular demographic demands high-quality in everything. While this might mean reassessing how your marketing budget is used, promotional back packs can still have a huge payoff for your firm, since this particular demographic tends to be intensely loyal to brands they deem worthy. Promotional back packsare a promotional tool that does require some thought, because they are not appropriate for all demographics, and the last thing you want is for the client to give your promotional backpack to someone else, since the objective is to keep your brand in the client's mind. Again, if your market research indicated that you are targeting a demographic that will use them, promotional backpacks can be a very powerful marketing tool

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