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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Using corporate backpacks to increase market penetration and awareness

Businesses need to diversify their marketing to increase their results and while this may border on the common sense the challenge is where to diversify. The Internet, television and print are all popular mediums however promotional items are even more effective. Using corporate back packs is a very powerful tool when trying to attract new clients. The way these corporate backpacks are implemented is by sending out to the schools where your prospective clients children attend. When the students wear your corporate backpacks they will bring them back home at the end of the day. Their parents will see the corporate back packs and become aware of your company. This is very powerful since unlike television advertisements the target audience is staring intently at their children. Over the course of a school year the client will become very familiar with seeing your company. This will lead to more selling opportunities.

Using corporate backpacks to reach a new caliber of clients

When businesses want to get more clients they need to go beyond the traditional forms of marketing on television and print. One very successful process that has been making waves is the use of promotional items, specifically corporate backpacks. Now at first glance some individuals would not get overly excited about the use of corporate backpacks since it will mostly likely be kids wearing them however consider that those children wearing the corporate back packs have parents and these parents could be potential clients. This is a distinct advantage of using corporate backpacks is the targeted audience does not realize they are being advertised to which is really important. Studies have shown that most consumers have developed the ability to tune out advertisements, this has a material impact on the quality of a marketing campaign. With these backpacks, the parents of the children see them and remember your company.

Offer corporate backpacks before the start of the school year to get more clients

Consumers are now more resistant to marketing endeavors than at any other time in history. In order to get the attention of these consumers a marketing manager needs to market to them in a way that they don't realize they are being sold to. One great approach to achieve this is with the use of corporate back packs, most people have children at some point in their life and give their children lots of attention naturally, so when your business gives the children corporate back packs their parents will constantly be exposed to your company and what it has to offer. In order for optimum results ensure the corporate back packs do not appear to be an advertising tool, they must appear to benefit the child. When selecting the color scheme of the corporate backpacks try to match the school colors as much as possible, this will give everything a uniformed look.

Getting the attention of new consumers with corporate backpacks

Effective marketing is predicated on knowing the behavior of the ever fickle consumer, however there are some things that will remain constant. One of these is that people will have children and give these kids all their attention. With that fact marketers can leverage good old fashioned human behavior by not targeting the parents directly but their children, with the help of corporate back packs. The corporate back packs must be attractive and functional so ensure there is nothing to give off the impression you are trying to advertise with the corporate back packs. Some very successful approaches have made the corporate backpacks to match the same color schemes as those found at the school the child is attending, by creating the impression that everything is uniformed the parent is more likely to see your business name without realizing they are being sold to. This is the new paradigm of effective marketing.

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