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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Can promotional products be used for personal events e.g. birthdays, weddings and other occasions?


In what sort of personal events and occasions could promotional products be used?

While personal events and occasions are not traditionally associated with marketing and promotion desires, promotional products can be used in these instances as party favours for your guests, decorations for your event, and gifts for the hosts or guests of honour in order to celebrate this happy, momentous occasion. Weddings are a great event for having your own personalised products available for distribution. They are often cute or funny reminders for all involved of the good time and celebratory moments. Other religious types of events such as bar mitzvahs are great ways to celebrate momentous events in a person’s life as well as promote your business.


What sorts of promotion products are good for personal event distribution?

Any small, sentimental promotional products are good for distributing at personal events. These include small, personalised photo frames with a sentimental picture or personalised, sophisticated china for the recipient to put on his mantelpiece. Generally, any type of small, emotionally valuable gift can be given out at personal events. There is no traditional mould for promotional products for personal events. However, any item you choose should be symbolic of you and your values as a person. Any popular traits that you and your new spouse share can be epitomised in the form of an appropriate promotional gift. If the event is focused around you as an individual, any gift or set of gifts that ring true to the rest of the world about you as a person can help convey a pretty powerful message. 

If I own a business, is it smart to purchase bulk promotional products for use by both my business AND for my personal matters?

In short, it’s always a risky idea to try and combine business products for marketing purposes and promotional products for your own purposes under the same invoice or budgeting allocation, even if you’re the main owner of the company. Why? First, there are the questionable accounting mechanisms. You should never combine your personal accounting records with that of your business, and the question of how to file this expense comes into play. Additionally, it’s usually a smart idea to keep at least some distance between your own personal image and that of your company. One might think that aligning your own image to your own company’s image would make the company more human, but this can also lead to a situation where your own personal reputation might take a hit with any bad news about the company. As such, it’s usually a good idea to order separately for bulk promotional products.


How can personally branded products convey a particular theme about both me and my event?

Personally branded products are a great way to make sure that all of your guests easily remember and reminisce about the enjoyable times they experienced at the event. Distributing T-shirts with catchy phrases like “Partied heartily with Marty – May 12th 2010!” can perform numerous purposes, these include:

     a) allow the recipient to instantly reminisce about the fun he or she had, and

     b) allow others to instantly see the slogan and wonder about the person, event, and date in question.

Curiosity’s always a great characteristic to evoke in others, whether it be about your business or about yourself.


What are some innovative ways in which custom printed products can create a particular perception about me or a personal event I am organising?

There are a few ways that custom printed products can create a particular perception about you or the event you are throwing. The first is to try and associate a particular feeling or “aura” by using carefully selected custom printed products to send a particular message. For example, the army prints messages that try and emphasise toughness and strength of character. These are effective because it implies that the wearer of the item shares that same sense of toughness. Similarly, custom printed products with amusing messages printed on T-shirts pass on the idea that the wearer has a strong sense of humour.

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