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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Why you should use Custom Shopping Bags to advertise your company

There are few promo products available for purchase that have the marketing power such as custom shopping bags. Over the course of the last several years, the increasing environmental awareness of people have sent reusable bags to the top of promo materials. While these bags may have started in wholefood stores, these custom shopping's have become a staple for most people today. Because of the environmental damage plastic bags produce to our environment, these reusable tote bags are becoming the future of many retailers and businesses alike. Placing your logo on a reusable custom shopping bag not only provides a need for the customer, but offers free advertisement in many different, high traffic, locations.

How often are Custom Shopping Bags used by the people that receive them?

A recent study by the Advertising Specialty Institue showed that customers who were given a custom shopping bag from a company, used them on average 9 times a month. What this means for businesses that provide custom shopping bags, is that the visibility of your company logo can be seen in various locations upwards of 1000 times a month by numerous people, if you only purchase and give out 100 custom shopping bags. Reusable promo totes offer a positive message to your customers in which your company recognizes the need to be environmentally friendly. Aligning your company brand on a custom shopping bags shows your companies resolve to positively promote environmental awareness.

Reusable Custom Shopping Bag Materials to choose from

There are several types of reusable custom shopping bag materials to choose from when deciding what works best for your company logo and what type of budget you are planning you have for purchasing your bags. Polypropylene bags are a thermoplastic polymer made into a non-woven material and is frequently used on custom shopping bags. Typically this type of bag is made partly from recycled materials. Cotton or canvas promo tote bags are very popular by customers because of their durability. These reusable custom shopping bags are also washable which adds to their appeal. Finally jute bags are gaining ground as the preferred material for reusable custom shopping bags because jute is a natural vegetable fiber and exudes environmental friendliness. Regardless of which material you deem to use for your reusable custom shopping bags, your customers that receive them will offer multiple occasions of advertising for your company.

Key Points to consider when purchasing reuseable custom shopping bags for your company

Some of the key points that you should keep in mind when purchasing reusable custom shopping bags for advertising means for your company are the type of material for the tote. Choosing the right material for your custom shopping bags can help further your companies promotional message, especially if you choose Eco-friendlly materials. The style of promo tote bags may vary, depending on where you will be distributing the merchandise. If you will be giving these away at a convention or trade show, you may choose to make them bigger so that they can accommodate all the giveaways and literature people attending the convention will receive. Choosing the best style with the right purpose will maximize the impression of your reusable custom shopping bags.

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