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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


A range analysis should be undertaken on your intended release of branded souvenir tee shirts.

A range analysis must be undertaken for your branded souvenir tee shirts. As this will give you some insight into the strategic and managerial issues that must be involved in the planning and development of your souvenir tee shirts. In marketing terms, you should field a spread of promo t-shirts (ie., width), offering differing line choices to your consumers. The sales of all the lines of your branded souvenir tee shirts will indicate which lines of your souvenir tee shirts make significantly different contributions to your companys performance. And, individual branded souvenir tee shirts within each of the specific lines are sure to differ in their sales / profit profiles.

Comparison of souvenir tee shirts styles reveals that performance of one is often better.

Clearly, even with only two lines of branded souvenir tee shirts, profits and sales, and a simple comparison shows that some branded souvenir tee shirts perform better than others. Statistically this will always be the case, especially if you decide to stock an extensive range of branded promo t-shirts. However, you need to understand why and how the performance of your branded souvenir tee shirts varies, as part of the overall management and marketing process of your souvenir tee shirts. For example, your branded souvenir tee shirts face severe competition difficulties, whilst other branded souvenir tee shirts may be recent additions and have great profit potential, once they are established.

Resourcing and accounting measures such as sales and profits will highlight souvenir tee shirts performance

Resourcing and accounting measures such as sales and profit statistics will highlight your branded souvenir tee shirts performance in terms of common internal yardsticks. This yardstick measures will enable you to analyse within and across range comparisons of the ranges of the branded souvenir tee shirts you wish to stock and sell. This will be vital in the planning and development of strategies for your branded souvenir tee shirts. You must use accounting and resource measures of your individual promo t-shirts lines performance analysis. This will illustrate to you a more comprehensive list of measures by which you must conduct an internal product audit on your souvenir tee shirts.

An accounting and resourcing audit will present you an analysis of souvenir tee shirts lines.

The value of an accounting and resource measures audit is that it will present you with an analysis of each of the souvenir tee shirts across a common set of indicators. This means that anomalies and problems with performance can be identified, examined and addressed. With accounting data alone, it is possible, for each line of souvenir tee shirts, to present a mini profit and loss account and balance sheet, indicating the financial performance for each line of the souvenir tee shirts. Treat your leading souvenir tee shirts as separate profit centres, and organise your souvenir tee shirts as products of divisions or strategic business units. For a thorough marketing analysis of your souvenir tee shirts, your financial information would need to be supplemented by external measures of how your souvenir tee shirts fare within the market-place. Some measures of marketing performance for the must be applied to the souvenir tee shirts and the individual lines.

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