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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....


PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Eco-friendly promotional tee shirts will boost your company's image in the eyes of your customers

Eco-friendly promotional tee shirts can add more value to your marketing campaign. Though these promotional tee shirts may cost a little more than the regular one, it can make a big difference in the minds of your customers and how they view your company. With so much of environmental damage happening around us, these promotional tee shirts are a sure way to let your customers know that your company cares about the environment and will do whatever is needed to protect it. It is a great way to capture the environment-conscious customers of your company and forge an intimate bond with them. These promotional tee shirts will go way beyond the advertising campaign and is a definite worth for your money.

Promo t-shirt product market mix consistency touches upon several key marketing concepts.

Consistency refers to several marketing concepts involving 1) the closeness of various product lines across the mix of promotional tee shirts, 2) production methods and materials for the promotional tee shirts, 3) target markets that the promotional tee shirts are aimed at, and 4) the common distribution outlets. It may not always be obvious how or why a company has an apparently disparate mix of products; eg., 3M introduced Scotch brand masking tape after its abrasives customers in the motor trade voiced a need for such a product. Decisions on the consistency and dimensions of promotional tee shirts must be consistent with key issues within your companys product policy. Senior management must be involved decision-makers, as well as the functional experts involved in the promotion and advertising of the promotional tee shirts.

Corporate profit objectives can be met by increasing your promotional tee shirts product line.

Corporate sales growth and profit objectives will be served, for example, by increasing the width of you stocking the promotional tee shirts (ie., adding new branded promotional tee shirts) and capitalising on your companys reputation. Or, for a leading brand name, in a horizontal move to adjacent product markets which include promotional tee shirts. Similarly, the introduction of Gain dishwashing liquids exploited the strength of the Gain brand name in the detergent sector. Contributions to your companys growth objectives can be achieved by increasing your promo t-shirts depth, thereby gaining market coverage and a competitive advantage. In addition, it can also be achieved through the sourcing of buyers with varying preferences, in other market segments, such as branded promotional tee shirts containing a new slogan or message.

Careful policy guidelines on promotional tee shirts must retain their logic and consistency during development.

Careful policy guidelines on promotional tee shirts must resolve the branded promotional tee shirts range, must retain logic and consistency. It must not be weakened by diverting into unrelated areas of production. Mixed experiences with diversification into other product fields, other than promotional tee shirts will occur. Tighten up your product policy by rationalisation, withdrawing or selling off products outside your consolidated branded promotional tee shirts and other promo garments base. Such a product policy move will be difficult, and possibly expensive, involving higher-level corporate negotiations and decisions. Return to your product policy with a certain focus and thrust toward your promo t-shirts, and complimentary resources, enabling a concentration on the promotional tee shirts markets, where the company has established its strengths. Whilst many large businesses have variety in their product ranges, they will usually seek a consistency in their total offering, reflecting the key strengths and competences of their businesses.

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