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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


The use of promo conference products optimizes points of contact with the customer.

In sales, success is a numbers game and that often means getting in front of your customers as many times as possible to help secure their business. Use of promo conference products can help in this effort, by giving customers more reasons to want to come see you, even if their primary motivation is at first to see what promo conference products you have to give away. People want what they do not have, and promo conference products will typically fit this mold, no matter what the item may be. If you've ever witnessed people who will travel from one end of a trade show floor to another, just to see what the promo conference product buzz is about for a particular company, then you understand how this might work to your own advantage. Your business is about your products, but promo conference products also help drive traffic to you.

Know how to use contest-based promo conference products to your advantage.

When businesses offer contests, it naturally becomes fashionable to want to be a winner, and with that obtain the spoils from winning. This can be worked to your advantage with promo conference products, by offering a few nicer promo conference products that are only accessible to those lucky few who have the winning ticket or complete a task that earns them the right to the prize. In a conference or meeting environment, this can be fuel for some quality actions. First, the desire for prize promo conference products will get people to do more than they might otherwise, including taking actions that will help them become bona fide customers. Second, it will give customers reason to come visit with your staff on more than one occasion, even if it is just to see if the promo conference product prize winners have been announced yet.

Are your promo conference products standard giveaways or items to be coveted?

Many businesses offer an array of promo conference products that are simply given away to all their customers who attend an event. This is not to suggest that such promo conference products are of lesser quality or that they won't be seen as valuable, but the simple fact that everyone gets one will somehow reduce the perceived value. After all, human nature is to covet what one doesn't have, and when everyone gets promo conference product X, they will not be coveted in this way. In this regard, it may be beneficial to also offer promo conference products that are not standard giveaways, and that will add to their perceived value. For example, promo conference products that are offered as contest prizes will be seen as much more valuable, simply by virtue of the fact that only a few people will walk away with the promo conference products in question.

Learn how to know if you're asking too much of promo conference products.

It is pretty common for promo conference products to be presented in consort with a business's actual products, but there can be times where this common tandem loses its most effective focus. How can you tell if there is too much focus on the promo conference products you offer, and not enough focus on the products or services that will truly drive your business? Customer behavior can give you a lot of insight as to how promo conference products may be helping (or hurting) your business. Consider for your next event, a) what customers are asking about, the promo conference products or the core products you're selling, and b) what customers seem more motivated by with their attendance. If promo conference products seem more important than the products you sell, then something may be amiss with the business.

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