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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Offer quality printed tradeshow products as soon as people walk through the door.

There is something to be said for a great first impression, and printed tradeshow products can do a nice job of that for you at your next event. Even if the printed tradeshow products in question are not of the highest caliber, they still send a message that you are glad your attendees are there, and you want to make a distinct point of welcoming them to your event in a stylish fashion. Broad welcoming printed tradeshow products as gifts should be carefully considered, as not all products from which you may choose are going to be equally effective in this context. The best gauge for this important decision is to consider the immediate and likely use of printed tradeshow products that you hand out at the door. The more likely they are to be useful for your event, the more suitable it is to hand them out in such a way.

Offer a nice leather satchel as a showcase printed tradeshow product.

It is not uncommon for businesses to highlight their paying customers with printed tradeshow products that are reserved for those who have made a financial commitment. A great way to do this with your own printed tradeshow products is to offer a nice quality satchel or carry bag to those customers who purchase from you at an event you host. Not only does this sort of printed tradeshow product exude a defined statement of quality, but it is also something that the paying customer can use immediately. This is an ideal use of printed tradeshow products in a group setting, especially when the satchel becomes a symbol of what happens when customers make commitments. The signal sent from simple printed tradeshow products can be significant, and can create a snowball effect with other potential customers too.

Allow your best printed tradeshow products to be showcased when a customer buys.

It is a common event strategy to offer some of your best printed tradeshow products to customers who make a purchase commitment while in attendance. This serves as a means of gratitude, but also sets a good example for those customers who may be yet undecided, and who may benefit from seeing a printed tradeshow product incentive being offered to others. The best way to showcase this incentive at an event is to offer printed tradeshow products that can actually be displayed, once someone receives them. This is best exampled by printed tradeshow products that a person is given and that they will carry with them once they have received the items in question. When other people see printed tradeshow products that they do not yet have, they will want to know HOW to get them, and that can lead to more sales for your business.

Some printed tradeshow products are best reserved only for paying customers.

Have you ever witnessed a place that served drinks and where the bartender would ring a bell or otherwise make it known when someone tipped them? The purpose is to encourage similar behavior in other customers, and the same reasoning can apply to business events and printed tradeshow products. The idea is that some of your best printed tradeshow products are valuable and, as such, are reserved for only those customers who make a purchase. This is not to sleight those who don't purchase from you, but instead to offer a printed tradeshow product reward to those who do. It sends the clear message that a) there are better printed tradeshow products available with a commitment to you, and b) that you are willing to reward certain types of behavior, which on a basic psychological level, works extremely well in group or event settings.

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