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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Do branded tradeshow merchandise cheapen the value of your real products?

This is a common concern among business owners, the fear being that somehow offering branded tradeshow merchandise for free will lower the bar for what customers will be willing to pay for your actual products. However logical on some level, this reasoning is actually unfounded, and for a couple of reasons. First, the offering of branded tradeshow merchandise as "previews" to your true product line will result in an increased perceived value of your products, given that they also include the branded tradeshow merchandise that preceded them. Second, for many types of products, the customer is already going to have some idea of the price of your products, so it's not like branded tradeshow merchandise are charged with softening the price tag blow. What branded tradeshow merchandise will do is help get the customer in the right frame of mind to make that purchase you anticipate.

You can use branded tradeshow merchandise to stimulate online event activity.

One of the tough things about running an online business is that you rarely get to be directly in front of your customers, and thus the whole game of marketing and advertising changes. Events are usually of the online webinar variety, and you can be as compelling as possible, and sometimes still struggle with sales. In these cases, branded tradeshow merchandise can come in handy, and they don't just have to be of the downloadable variety. The branded tradeshow merchandise you might consider can also be used strategically. For example, offering the first 50 people who sign up for an upcoming webinar event can come with a free branded tradeshow merchandise of your choosing. Online or not, people still love getting branded tradeshow merchandise for free and this simple tool can help fill your available event spaces, and give people even more reason to be interested.

If you really want to save costs on branded tradeshow merchandise, design your own!

There can be so many choices among branded tradeshow merchandise that the decision can be almost painful. There is also the logical question of relevance with many branded tradeshow merchandise, and this question can be even more confounding when your "event" is one that is hosted online. A great way to get past this branded tradeshow merchandise dilemma is to design your own giveaway products. This both saves costs on branded tradeshow merchandise and also ensures that they are immediately relevant. Examples of self-designed branded tradeshow merchandise include reports, tutorials, presentations and other tools that will have relevance to the customer, will be seen as valuable, and will also be easy to deliver in an online forum. This trio of key benefits also comes at little expense to your business, beyond the basic cost of creating the tools in question.

Demo versions of software can be great branded tradeshow merchandise for online businesses.

Online businesses sometimes struggle with the right choices for branded tradeshow merchandise, because they do have customer-oriented events, but these events may lack a certain face to face element common to traditional business events. Your choice of branded tradeshow merchandise needs to reflect these logistical differences, by including products that are more relevant to the computer savvy or online customer. An example of this type of branded tradeshow merchandise is a demo version of a piece of software, whether or not it is your product or not. There are many ways to negotiate "freeware" versions of applications or software as branded tradeshow merchandise, and your relationship with both the customers and the sources of the software can each bear fruit going forward, all starting with a simple branded tradeshow merchandise concept.

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