Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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Attract big shot customers with an elaborate meet & greet party in your winery

Summary

• Affluent / powerful business leaders often enjoy wine on social and personal occasions
• Wineries usually have large areas of space that can be utilised in different ways
• Use a comfortable cellar, spare room, or lobby to host a meet and greet with powerful business leaders in your local area
• Use this event to create networking connections between various business leaders and between the winery and these leaders
• Give relevant business type gift products to add marketing value

Why will this strategy work?

Wine is often associated with high class events. Executives, business leaders, and venture capitalists all regularly socialise over wine events and cocktail hours. Your business can provide the perfect location for these sorts of social encounters by hosting extravagant events in your winery’s facilities. This is a great opportunity to allow local business leaders to interact with each other and exchange business ideas. As the host of this event, the winery will to establish itself as a community uniter and would establish its brand as a classy establishment in the eyes of the local community’s more affluent members.

Explanation of Strategy

Products to Use: computer bag, business card holder, short sleeve polo, business shirts

How to deliver the strategy to the customer

This strategy provides the opportunity for your winery to become an integral part of the local business infrastructure. By hosting the social event with your town’s business leaders, your winery has the opportunity to build a solid reputation within the immediate community, and it provides the opportunity for high wealth individuals to sample, taste, and enjoy your wine.

During the event, be sure to meet your high profile guests at the door and provide them with one of the promo business gifts. Say something along the lines of:

“Welcome to <ACME winery>, the true heart of <insert town name>! Mr. /Mrs. /Ms. <insert guest’s name), we are privileged and honoured to be in your presence tonight! Please accept these gifts on behalf of our winery, and we look forward to many future interactions and events with you and your colleagues!”

Optional modifications to this strategy

• Instead of giving the gifts to the business leaders when they first walk in, give it to them at the end of the night, especially after some “thank you” speeches by your staff for having these wonderful visitors grace your winery’s presence. This boosts the self esteem of the guests, and they will certainly remember this night as a successful one for both networking and self worth. Possessing promotional business products with your winery’s name attached to them will undoubtedly help them remember you and cherish the memory.

• Insert your own winery’s business cards for key personnel in the business card holder. The name of your winery’s event coordinator is critical to include here. It allows the guests to potentially set up new ventures at your winery and expand your business’s potential.

Other strategies/slogans to use on the promotional products

• “Dress like the best! - ACME Winery” (can be subtly imprinted on any of the clothing materials)

• “We know you work like a leader. Make sure you relax like one too with ACME wine.” (Printed on laptop bag & business card holder)

• “You are a high character individual. You deserve a high character wine. ACME winery” (Printed on the business card holder)

• “The best business connections are usually made by the exchange of business cards and the clinking of wine glasses” (Printed on business card holder)