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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
Polo Shirts
Conference Bags
Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings
USBs & Chargers
Metal Pens
Mugs, Cups

Stubbie Holders
Sunscreen, Lipbalm
Stress Balls & Toys
Drink Bottles
Compendiums
BBQ, Picnic, Blankets
Personal Umbrellas
Mouse Mats

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Can promotional items be trendy, cool and popular?

 

How can promotional items be seen as trendy?

Promotional items can be seen as trendy if they are:

      a) a currently trendy item or product,

      b) a product that leverages an existing trend within a particular society, or

      c) creating an entirely new trend based on a well marketed promotional product.

The most popular example of this latter example is the world wide proliferation of the “LIVESTRONG” wristbands to help spread cancer support awareness. Promotional products can achieve this and can create a completely inimitable consumer advantage.

 

How can you latch onto and leverage existing trends when using promotional products as a marketing strategy?

First, identify the trends within a particular market or demographic. See what the common characteristics or defining features of the trend are. Next, look for promotional products that will allow you to mimic these characteristics as effectively as possible. For example, your research tells you most women within a certain region in Sydney believe that bright, multicoloured outfits are the way to go. Then, a bright, multicoloured tote bag with your logo would be a great promotional product to distribute within this locale. For a more explicit way to incorporate trendiness with your promotional products, custom printed promotional T-shirts or other similar apparel with a “trendy” slogan can often do the job.

How can specific distribution channels or methods help make promotional products trendy?

How you distribute a promotional product is just as important as what the promotional product is. By analysing a particular market and identifying what defines “trendiness” within that market, you can leverage the “trendy” distribution channels to play to your distribution strategy advantage. If a particular store is seen as being trendy for your target demographic, it makes sense to distribute your promotional products near this store. You will be appealing to essentially the same demographic and associating yourself with that same sense of trendiness. 

 

Why can trendiness be an important consideration in promotional product selection?

Trendiness is an important consideration in promotional product selection. It implies a level of exclusivity and “specialness”, especially since only cool people can be trendy! By associating your promotional product with positive associations, you are immediately providing some connotations about your company’s values and belief structure. Additionally, it gives off the vibe of an engaged, forward thinking company. This can be a key differentiator in any market dominated by traditional, old school competitors with a non-forward thinking mentality.

 

What are some potential detriments to emphasising trendiness in promotional products?

Trendiness is often defined by the expectation of fading interest, especially since trends come and go as regularly as the seasons. If you structure your entire promotional product strategy around a fading trend and your interested demographic continues to diminish, the likelihood of you maximising your investment in the promotional product is minuscule. Additional reputation harm can occur if the trend fades, and your company continues to distribute promo products appealing to this trend. You can be seen as out of date and kitschy.

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