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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
What are the new trends in promotional items and custom branded products?
What are some new trends in promotional item distribution?
The newest trends in promotional item distribution happen to coincide quite closely with the newest trends in business and society. No surprise there! The most significant new trends that have emerged are the growth and emergence of different types of technology, general efficiency, maximised utility, and green friendliness. Promotional USB drives, portable screw driver kits, and water bottles made of recycled materials are examples of these trends.
How do I know if my business strategy aligns with any of these new trends of promotional product distribution?
Since these new trends and themes can be applied to almost any company and any business, your business strategy can find a way to integrate these promotional items into your general marketing strategy. If you have any sort of online businesses, services, or products, any technology based promotional product would be well suited. For example, many top universities distribute logoed USB drives to help spread their brand to prospective students. If your business thrives on making life easier or more efficient for your clients or if your business clients could use a product that has multiple or versatile uses, items that fit the efficiency model are effective promotional products for you. Finally, if your company participates in any green initiatives, you can prove this by distributing environmentally friendly promotional products.
Can my business easily adopt one of these trends when distributing promotional merchandise?
Yes, these trends are very general and can be adopted by almost any business. As such, these categories of promotional products are found in promotional product distributors across the country and the world. You should easily be able to find an adequate provider for your area and price range. Once you choose a well suited promotional product, simply order, distribute, and prepare for the imminent benefits of promotional product distribution!
How does the volatility of trends affect my promotional gifts distribution strategy?
These trends, unlike fashion styles, are not significantly volatile and are all trends that encourage long term adoption. Although funny, it seems the trend is to move away from trends and create highly useful and sustainable products. While traditionally trendy products create issues, including diminishing returns on investment upon a declining trend, the emerging trends mentioned here are here to stay.