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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
What is the best distribution channel for promo coupons?
What are the different distribution channels for promo coupons?
The primary distribution channel for promo coupons is, of course, the internet. Mass coupon promotion sites like Groupon are innovating the existing coupon distribution market place. However, don’t limit yourself only to internet advertising for promo coupons. You should definitely look into local newspapers and niche oriented magazines that align closely with the nature of your company.
What are the major advantages of internet distribution of promo coupons?
Internet distribution of promo coupons is an easy way to quickly and conveniently spread your company’s name and products or services to as broad an audience as possible. Groupon has successfully brought in customers to various businesses due to the widespread visibility of the site and its expansive distribution network. If you’re confident in the quality of your product and you believe customers need to try your product “for the first time” to become hooked, then internet distribution of promo coupons is undeniably your best bet.
What are the major disadvantages of internet distribution of promo coupons?
The pure saturation of the internet means that each included advertisement is clouded by the inclusion of so many other advertisements. This over saturation and mass marketing of promo coupon distribution means your promo coupon may get lost in the shuffle. Additionally, you may not be targeting the specific target audience you should be, and your exposure may be wasted unless your intention is to completely appeal to a new audience. Finally, many of these sites charge significant fees for purchasing these ads, and often they want a piece of the revenue derived from the immediate sales that ensue. This sort of harsh fee can destabilise a fiscally unstable business.
Is in person distribution of promo coupons a viable strategy for your business?
Sometimes, promo coupons can be distributed via in person. Direct distribution via pamphlets, coupon books or fliers means customers directly receive your coupons. This is often a viable strategy for local businesses. Quick, expedient delivery of your coupons via door – to – door or nearby mail distribution means individuals within the nearby vicinity can easily use these coupons. This strategy is less effective over longer distances.
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