Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....
Click here to get an instant quote from our online catalogue...
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Is it advisable to distribute promotional products in shopping centres?
What is the appeal of distributing promotional products in shopping malls?
A mall is an excellent opportunity to attract new customers likely to engage with your salespeople. Mall goers traditionally visit the mall to either purchase items or to see what items potentially interest them. Due to their passive shopping nature, the wait and see shopper is much more likely to spend the time to stop by your booth and see what products you are distributing.
Additionally, distributing promotional products within the mall is beneficial because you catch people in the right mindset. They are usually more laid back and more receptive to your company’s overtures. As such, this takes out a large part of the usual marketing effort and allows you to increase your company’s marketability in a fluid manner.
Where should you set up your shop when distributing promotion items?
There is an underrated facet of managing a booth within the mall. While many customers wander around the mall in a random, haphazard manner to see what is available, many customers have a set routine of specific shops to visit. Based on your marketing desires, your booth should take advantage of these patterns.
If your company is targeting a specific subset of customers, you should place your booth near locations that would attract these sorts of customers. For example, a hair regeneration treatment company targeting men over forty years old would do well located by hardware stores or professional shoe stores. On the other hand, if you are trying to spread your brand name to a wider audience, you should try and set up your booth near a high traffic area, usually at the intersections of two or more hallways.
Who should your target audience be for these items?
As mentioned above, there are two basic sets of criteria for potential customer identification. If your company is targeting everyone, you should target the general mall customers, usually those casually perusing. These customers are very likely to be engaged if your strategy is providing the lowest cost for a particular product. It is likely they will not be experts about your products. Your promotional products should ideally stress the value or low cost benefits of your company.
Alternatively, if your company is targeting a specific set of customers, your mall booth should target customers within that specific target group. By spending a little more time engaging these customers as they walk by. By stressing the unique characteristics of your company’s products, you can easily use your distribution of promotional products to keep your company in your customers’ minds.
What should your ultimate goals be when distributing marketing items in a mall?
Your ultimate goals when distributing your company’s promotional products should be to engage customers within a relevant mindset, use the right customer engagement tactics to draw in their interest, and give them your company’s promotional items to ensure that your company’s message stays in their minds. By doing this, you have effectively leveraged a great social marketing situation to enhance your company’s visibility.