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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Should promotional merchandise go with the season?
Why does distributing corporate merchandise for specific seasons make sense?
Distributing corporate merchandise by seasons makes sense. Usually people purchase small amounts of season only items than all season items for utility reasons. A person is likely to only have a few winter jackets or sets of winter gloves, especially since they will only be used for half the year. They purchase more merchandise that can be worn all year round like a regular shirt. As such, corporate merchandise distributed specifically for certain seasons is likely to receive more use since it will be “competing” with only a few items within a person’s utility selection. For example, gloves with your logo on it will only be competing with a few sets of gloves that the recipient might have, and consequently, the recipient is more likely to wear them.
How can a cold season promotional merchandise strategy work?
By providing promotional merchandise suited specifically for cold weather, your recipient is will be grateful for additional tools to fight the winter blues. Merchandise, including ice scrapers, winter jackets, ear muffs, and warm winter gloves, are all great ways to exploit the cold weather to your business's benefit. Recipients are likely to be appreciative of the gift to help handle cold weather conditions.
How can a warm weather merchandise strategy work?
Alternatively, a warm weather strategy for merchandise can work by tailoring specific products to individuals struggling with the extreme heat. Examples of relevant products include portable fans, visors, mesh T-shirts, tank tops, and beach umbrellas. Just like the cold weather strategy, warm weather promotional items can be added to the “warm weather specific” repertoire of any individual for regular seasonal use.
What are some potential downsides of investing in seasonal promotion merchandise?
As evidenced above, these materials will only be produced for a specific part of the year. There is the risk that these products will lie in your company’s inventory wasting space during the non-relevant parts of the year, or conversely they may be out of stock during the high business parts of the year.
How can you best plan and execute a seasonal marketing merchandise strategy?
A seasonal marketing merchandise strategy should be planned out very carefully. First, it is important to quickly know at any given time:
a) When is the best time to distribute these products?
b) How many products will be needed for all of your utilised distribution channels?
c) How long does the general ordering process take, including ordering, shipping, delivery, etc.?
d) How can you best accommodate the battle of price discounts versus space accommodations?
Once these specific criteria measures are determined, a well run seasonal marketing strategy can be used to help appeal to specific consumer needs and consequently, help improve your company’s name exposure.
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