Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Promotional Products: A profitable investment
Tri-media advertising is effective but expensive; promotional products are cheap and effective.
Advertisers are flooding the Tri-media (i.e. TV, radio and newspaper) as well as the internet with advertisements for brand recall, hoping consumers can remember their brand name when shopping. This process is effective, however, advertisement production and airtime are very expensive. Despite reaching a wide audience, there is no guarantee that the product will be sold. Preference remains to be an uncontrolled variable. Invest on company-custuomer relationships. Give them corporate promotional products; they will feel special and close to your company. Loyalty will be the fruit of giving them promotional items.
Increase customer loyalty and preference through promotional products distribution.
An advertiser needs to exploit every way to influence the preferences of the buying market. In order to increase one’s preference and intensify usage, advertisers devise promotional strategies. If you have tried dozens of way to market your products and still preference is minimal, use promotional products. A brand can lure customers with promotional goodies. This form of bribery can be referred to as a token or a loyalty reward.
Logoed personalised promotional products are for brand recall.
Advertise with promotional products by adding your logo and slogan to your personalised promotional products. This is to make your brand easily remembered. You will get promoted while they are using the giveaways you gave them. Promotional products can be in a form of goods like bags, T-shirts, watches, pens, gift certificates, stick-on notes, mugs, calculator, etc. Promotional products can also add a personal touch, and your clients will feel special. This can generate an elite feeling whenever they purchase your product. A company logo, catch line, or slogan can be placed so people will easily recall your brand. Do not bombard the community freebies with your logo. No person wants to be a walking advertisement. Be more creative in making your customised promotional items. The more personalised it is, the better. Make them feel the item was specifically made for them.
Advertise your branding through promotional products.
Promotional items can be a form of a mobile advertisement. Increase your sales by giving promotional products to your loyal and prospect costumers. Promotional products are relatively cheaper than any other form of Media. Imagine thousands of people wearing you corporate promotional T-shirts or bags from your company and travelling. The campaign may cost a little, and the return is great. Wearing or using your promotional items creates an image that one prefers the use of your brand. They are subconsciously promoting your company while benefiting from the promotional products that you gave them. It’s like shooting two birds with one bullet.
Promotion through sponsorship.
The advertiser needs to be crafty in distributing promotional giveaways. Giving promotional products can be directly initiated by the company or though other third-party companies. These promotional products are often distributed at places like conventions, seminars, exhibits, mall shows, or supermarkets.
Customised promotional products for identification.
This method has been popular nowadays. Many advertisers exhaust this scheme for brand recall. Just make sure what you give to your target market is something they will use often so they can easily remember your product line. Remember, it does not need to be expensive. It just needs of good quality. Avoid duplicating or similarly making other company’s promotional items to avoid confusion and misrepresentation.