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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Why are promotional items a good alternative to media spots?
What are the biggest benefits of promotional items over media spots?
Promotional items hold some significant advantages over traditional media spots due to their continued utility, their relative cheapness, and the ability to take advantage of a competitive market for distribution purposes. For the price it would take to invest in a thirty second radio ad, you can purchase thousands of relatively inexpensive promotional products and build a thoughtful distribution strategy. This will truly maximise your marketing effectiveness.
Are promotional products better for reaching niche target audiences than media spots?
Media spots are usually sent out to a heterogeneous mix of individuals. They all have different tastes and consumer purchasing values. While it may be good for some businesses appeal to everybody, it is not effective in maximising the ability to capture the attention of your relevant customers. You may catch a few of your target members, but for the most part, you’re fishing for shrimp with a tuna net. You’re going to miss out on the bulk of your customers. Niche oriented strategies using promotional products can seek out your target demographic , “sell” your company, and then continually provide with your company's message.
How do the costs compare between media spots and promo items?
Generally, media spots are exponentially more expensive than promo items. On a per customer basis, that number skyrockets even more. The expectation with a media spot is that the most people can hear it. This is true, but this is also not the best or most effective way to market your company.
Can promotional items help my company obtain more exposure than traditional media spots?
If a thoughtful distribution strategy is used, your company can actually obtain more exposure than traditional media spots. While traditional media spots often have a wide net audience, most individuals will not digest these commercials, and the actual effectiveness of the “exposure” is minimal. On the other hand, promotional items allow continued, useful exposure to your brand name over a long period of time. Even if the distribution is not as immediate as it is with media spots, the actual provision and retention of a promotional product increases the overall exposure of your brand.
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