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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Pass along personalised proposals or customised sales support information using promotional USB Flash Drives
Branded USB flash drives are an easy, inexpensive way to pass along personalised, important information to your client.
Flash drives make perfect promotions. They are portable, inexpensive, and can be ordered with a variety of memory sizes.
How can customised USB flash drives be an important part of client sales?
Flash drives are now a well-accepted way to transfer data from one computer to another. Use this technology to your benefit, and load all the information you would like to put at your prospective client’s fingertips. This keeps you from loading clients down with piles of proposals, catalogues, examples, maps, or testimonials.
Anything that can be put into a computer hard drive can be put onto a flash drive. This allows you to quickly customise your promotion proposal and add it along with any other supporting information your client might find valuable. Since flash drives are small and easily searchable, the chances are great that the client will keep your information on your personalised flash drive or transfer it to his computer.
A Personalised Flash Drive Strategy
Imagine a first or second sales meeting with a prospective client. He will be full of questions about who you are, what your company’s past record is, and what its current capabilities are. Do you want to trust the client to remember the details you’ve talked about? Do you want to load him down with pages of proposals or binders full of background materials? How long do you think that binder will last at the office before it becomes ‘clutter'?
Instead, provide all the necessary background information, pertinent support data, and your proposal on a pre-loaded, branded flash drive. Your potential client will be impressed by your technical savvy. He will be even more impressed with all of the convenient information. You can even add a personalised PowerPoint® presentation to your flash drive to help your client re-present your materials back at the office. These customisable flash drives are readily available at reasonable prices.
How to deliver this strategy
When you begin your presentation, tell the client:
“Don’t worry about taking notes. I’ll give you a copy of everything you need before I leave.”
When the client asks for specifics, like catalogues of services offered, testimonials from current clients, historical activity files, you can say:
“Don’t worry about back-up materials. I’ll provide you with a copy of everything you’ve asked for before I leave.”
When you finish your presentation, say:
“I’d like leave you with a copy of this presentation, in case you or anyone else at your company has questions later.”
And then, when the client is expecting a binder full of back-up materials, simply pull the customised flash drive out of your pocket and hand it over. Your client will be both impressed and relieved.
Other promotional product strategies
- Use the customised flash drive to deliver sales support information for your company contacts, including price lists, delivery information, and telephone listings.
- Include a security program on the flash drive which will facilitate linking the client’s computer network with your own for online re-ordering or sales support.