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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
How do Promotional Products Help Multiply Advertising Impressions?
If you are looking for cost-effective means of advertising your brand, you might as well use promotional products. They are more affordable than traditional advertising. As of 2008, research shows the cost per impression for promotional items is lower than any other advertising platform. It is just $.004 compared to $.019 for television and print media ads. The promo product impressions are generated by people seeing the ads on the promo items your customers are using. Some of these products include promo T-shirts with your brand on it, custom mugs, personally branded paper weights, and custom branded hats.
Nowadays, the use of marketing items and marketing gifts is the fastest means of advertising. They serve as a five second commercial. More consumers will visit your store out of curiosity when they hear your business is offering consumers promo merchandise or promo gifts. These promotional items will be used by these consumers, and your brand and message will be received by many other people. A high number of advertising impressions is now within your reach with promo items and promo gifts.
Here are ways to multiply the number of impressions for different promotional products:
Select Promotional items based on your Customers
There are several factors to be considered when choosing promotional merchandise and promotional gifts. This includes usefulness, demography, age, gender, interests, occupation, and marketing budget. Promotional items that are worth keeping provide high customer and promotional value. Do not offer marketing products and customised products that have less value only for the sake of implementing your promotion campaign. For example, do not offer promotional tote bags if your target market is the male segment. There are useful promotional gifts that can be ordered online that best suits the preference of your customers as well as their location. If your target market is located somewhere in Hawaii, promotional board shorts, marketing towels, glasses with your logo on it, and branded surf boards are some of the best choices.
More Bang with Promotional Products
Useful promo items are kept by customers. However, it’s not just about the usefulness of promo merchandise and promo gifts ideas. You should look for products that will make long-term advertising impressions. Nowadays, you will notice hot picks for promotional items include toys with your brands on it, custom branded fans, marketing cards, and games. These promo items actually attract consumers, but sooner or later they will all go to the trash bin. Why? Their consumer value is less. Promo pens, custom branded mugs, customised gloves, and personally branded items are considered useful, but for how long? A better idea is to offer promotional products, logoed products, and customised gifts that can be used for a long time.