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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Can promotional products be given as prizes?

 

Prize Promotional Products

Promotional products distributed as prizes can be an effective way to subtly spread your company’s brand name. When ensconced in the act of providing competition, the “winner” of your promotional product is more likely to cherish his new prize because they had to actually earn it. This sense of earning and accomplishment places added intrinsic value onto your promotional product, and it raises the likelihood of that product being kept, used, and discussed by the recipient.

 

What corporate product prizes should you give out?

The best way to identify whether a promotional product would make a good corporate product prize is to ask, "Will someone highly value this product when received through achievement?” This usually implies the corporate products used as prizes should cost a little more or be more sophisticated than your run of the mill promotional products. A recipient is unlikely to value a prize that he estimates to be extremely cheap and of low quality. Instead, the recipient would more likely value a prize that holds some sort of actual value as well as intrinsic value. By combining these two senses of value, effective corporate products can be distributed as prizes for recipients and potential customers.

 

 

At what events or competitions can promo products be distributed as prizes?

This is based on your company and the type of demographic you are targeting. Since the ultimate goal of a promo product is to win new customers and/or spread your brand to individuals more likely to pay attention, your events and your promo product prizes should fit that target demographic. For example, you are a company that sells weight lifting supplies. A bench press competition makes marketing sense, and a water bottle specifically designed for protein shake consumption would most likely go over well as your promo prize.

 

What criteria should drive your decision to use promotion products as prizes?

Promotion products should be selected based on numerous relevant criteria related to customer attraction. As mentioned above, any cost effective products valued by the “winners” / recipients would ultimately be deemed successful prizes for your company’s marketing purposes.

 

What can you do with undistributed or unclaimed promotional product prizes?

Undistributed or unclaimed promotional product prizes can usually be saved and distributed at a later occasion. If the prizes were particularly costly to buy, you can always re-issue them as prizes at a separate event or competition. On the other hand, if the prizes are relatively inexpensive, they can always be distributed as regular promotional products via your regular marketing channels.