PROMOTIONAL PRODUCTS THAT
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Promotional flash stick development can be a strategic response to technology market change.
The most obvious case for the development of a promotional flash drive is the strategic need to innovate and change in response to, or preferably somewhat ahead of, market change. While some companies will innovate with their promotional flash stick at different speeds and with varying success, appearing more competitive and forward-thinking in their promotional USB stick development activities; others will be more reactive and conservative. As in business generally, promotional USB drive development is an undertaking concerned with opportunity-seeking, but beset by risks statistics vary, through conservative estimates would indicate that at least 50%, and maybe even 60% to 70%, of new promotional flash sticks distributed will succeed within their first launch year; while a high proportion of the remainder never become major successes due to their inferior quality. However, risk-taking with a promotional flash drive, is one of the necessary ingredients of the innovation process.
Your company must ensure a succession of new promotional flash drives is always coming.
In simple terms, one of the most telling implications of the promotional USB stick life cycle model is, that a company must ensure that a succession of a new promotional flash drive is coming on-stream, to cover the commercial ground lost through the demise of an older promotional flash stick, at the other end of the life cycle. Similar to the biological analogy of the life cycle model itself, the new promotional USB drive development can therefore be viewed as a form of plough-back, an investment for the future. The growing body of research on a new promotional flash drive development has shown that the rationale for a promotional USB drive development, will vary among companies, depending on factors such as market conditions, company performance and public preference.
Consider the most common strategic objectives for distributing your promotional flash drive.
Among the strategic objectives for distributing a promotional USB drive in innovation programmes; the most common are: 1) Increasing or defending market share. Given the evidence that market share has a strong association with profitability, through competitive mass and product economies, this rationale for innovation is closely tied to profit-seeking. 2) Developing or entering a future market or segment, perhaps as a pre-emptive strategy of outpacing competition with the promotional USB memory. 3) To maintain a lead position as an innovator. While this objective is competition-related, those companies that operate in fast-changing technological fields, such as electronics, will find themselves carried along by the constant stream of promotional flash drive process innovations. 4) To diversify into new promotional flash drive markets as a strategic hedge against over-dependence on a limited promotional USB memory range of distribution; the classical third leg strategy.
Additional reasons for exploiting the strengths of your promotional USB drive distribution channels.
There are additional reasons as to why you should exploit the distribution strengths of your promotional USB memory channels. 1) To stimulate distribution of the promotional flash stick in the channel; 2) You will cement a firmer trading relationship with intermediaries; 3) To make productive use of slack resources; eg., in sales or promotional USB drive capacity, or even to remedy a seasonal or cyclical dip in promotional USB drive sales activity; eg., February, when many parents are not purchasing new laptops for their family members, as they probably just finished doing so over the past Christmas season; 4) To exploit various company experiences working with new promotional USB stick technology and materials; and 5) Commercialising spin-offs and by-products of the companys primary promotional USB drive endeavours.
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