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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Use promo USB sticks as a way to appeal to college students.

Your company may find it useful to attract both future employees and future customers at career fairs, so it follows suit that your choice of promo products needs to match your audience. In this regard, promo USB sticks are great tools to appeal to college students, because they are a) technology, and b) free. Nothing speaks more to the college student than free stuff, and when that free stuff is actually good, like promo USB sticks for example, the impact will be much greater. If you consider how quickly promo USB sticks will actually be put into use, then the choice is even easier, because you should know that a freebee like a promo USB stick will likely get put into a laptop computer as soon as a typical student gets back to their apartment.

Develop an "audio team" to add value to promo USB sticks.

Do you like to sing and do you get excited when karaoke night comes to your favorite establishment? This may not be the case for you, but it probably will be the case for someone who works for you, so consider these fringe skills when developing marketing tools like promo USB sticks. All sorts of files can be added to them before promo USB sticks are handed out to customers, and this of course includes audio. Even if the audio you might be thinking of doesn't mean putting a company "band" together, promo USB sticks can help you profit when the good voices in your business are put to use. Someone on your staff may have a great speaking voice, so consider asking them to help put together some promotional audio that can be a greta addition to promo USB sticks.

Set up a video recorder to help optimize the value of promo USB sticks.

People who received free items from you like promo USB sticks will expect that there is something on the drives that you placed there. They may be automatically inclined to delete this information, so they have room to store their own files, so you want to make your offerings on promo USB sticks as memorable as possible. In the modern age this means video, which can be a cheap and easy addition to promo USB sticks that will also give you maximum promotional impact. It can be as simple as setting up a video recorder in your office, capturing and editing 30-60 seconds of good promotional content, and then inserting it onto promo USB sticks. People will watch video 10 times more than they will read a report, so ride this wave with your promo USB sticks.

Make your promo USB sticks stand out from the masses.

Do you remember when flash drive technology first appeared? It was so convenient, so useful, and soon the technology was everywhere. Keep this in mind when designing your own promo USB sticks. Know that a typical recipient will a) likely already have at least one similar item, and b) need to be persuaded to want to use your promo USB stick over the ones they already possess. This is just the way of things with technology, so here's how to get the most use out of the promo USB sticks you offer. Make sure your promo USB sticks have enough memory to be competitive. Smaller memory flash drives are cheaper, but also have little capacity for larger files, so are more readily discarded. Also, make your promo USB sticks attractive and make sure the logo is visible when someone uses it.