PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Limited bulk USB memory market testing may be conducted instead of full test-market operations.

Limited market testing for a bulk USB stick may be conducted instead of a full test-market operation. Several arguments can be made to justify this approach to testing your bulk USB drive: 1) production and promo USB stick variables have to be finalised well in advance, eg., with other durable manufacturers; 2) the promo USB stick does not represent a major launch or commercial risk, eg., as with a range addition or minor variation on a trusted formula; and 3) competitive urgency may drive for an accelerated launch, or there may be the real risk of competitors spoiling the test-market results, eg., by under-pricing, intense sales promotions, the loss of competitive surprise or even copycat products appearing. Other reasons to consider might involve budget constraints, or a need for marketing information limited to restricted areas; eg., brand-switching patterns and the effectiveness of the bulk USB drive.

Limited market testing of the bulk flash drive can take a variety of forms.

Limited market testing of the bulk USB stick might take various forms. For example, mini test markets involving selected stores or a regional chain; where the your company 'places' the bulk USB stick for a period of time for general distribution. In other cases, commercial market and research test services for the bulk USB memory can be used, involving panels of households that are recruits to a shopping circle involving catalogue choice or home delivery. Comparable, though less strictly commercial, are the stimulated shopping laboratories, operated by a number of research companies, who would undertake a focus group test on the bulk USB drive.

Bulk flash stick market testing is usually conducted on a more controlled basis.

Market testing of a bulk USB memory is usually conducted on a more controlled basis. For example, testing can occur through trial installations with selected customers, or through invitation to demonstration events, the company showroom and bulk flash stick test facilities. Arguably, heavy investment in a bulk USB stick is more likely to be developed through continuing contact with prospective customers. In this case, many of the grey areas covered by test marketing for the bulk USB drive have a good chance of being resolved. Finally, it is worth noting that, with growing internationalisation, large global companies are increasingly conducting test-market operations of a bulk USB stick in selected countries, prior to launching multiple country regional or full-scale international operations.

Segmentation and target marketing are the main issues of bulk USB stick development.

Of direct relevance to the process of bulk USB stick development, segmentation and target marketing is the issue of how the bulk USB drive is received and adopted on release to the marketplace. There is a consensus that a bulk flash drive can penetrate or diffuse into the marketplace at differing rates, among different groups of buyers. The most notable theoretical contribution to this issue has been the work of the American researcher Everett Rogers who proposed that, at least in relative terms, first-time purchasers of a bulk USB stick could be classified according to the innovativeness of their adoption behaviour of the bulk USB memory. Rogers presented the adoption behaviour of purchasers of a bulk USB stick as a time-dependent phenomenon that could be plotted within a normal distribution curve.