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PROMOTIONAL PRODUCTS THAT ADD VALUE

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Convert More Prospects Into Clients By Giving Them The Conference Personal Umbrellas They Need

Sales people require premiums to give to clients in order to stand out from the rest of the reps in the field. Clients are more sophisticated and want high quality premiums such as conference raincoats for their benefit. Businesses that are aware of this trend have the potential to capitalize on this opportunity by having sleek and subtle conference personal umbrellas to offer clients. Firms that try to hand out flamboyant conference umbrellas while it may seem clever initially will have very little repeat usage with clients as the novelty wears off. By offering clients simple but elegant conference raincoats clients are more likely to utilize the umbrella.

Inserting Conference Umbrellas With Marketing Materials Translates Into More Sales

Sales people need an edge in the field as competition gets stiffer and clients become more sophisticated, this is where offering conference umbrellas play an important role in the sales process. All sales are predicated on the client feeling a connection with the company and the sale rep the solution being offered comes secondary in the decision making process. When offering clients conference umbrellas that are subtle and sleek it will endear your brand and sales person with that client. Clients surveyed want to receive attractive premiums that they can use frequently. This is an important fact to prevent savvy business from handing out conference raincoats that are trying to hard to sell the brand. Remember KISS Keep It Simple & Subtle so clients will use the umbrella without fail, this reinforces your image with the client while gaining more exposure as others view the conference raincoats displayed.

Offering Conference Personal Umbrellas At Trade Shows Increase Selling Opportunities

An effective tool to get attention at trade shows is offering a loss leader such as conference umbrellas. Clients have been documented to line up and collect these items and while the prospect may be saying to themselves I won't buy anything I just want these free items, the first step in the sales process has begun. When providing free premiums at events be ready to gather the contact particulars of the recipients, this is important otherwise a golden selling opportunity could be lost. Clients will not use conference personal umbrellas that are trying to hard to sell it is of paramount importance to keep your message subtle and your design sophisticated. Each time a client uses your conference raincoats they are reminded of your company and your sales people can incorporate this knowledge into their sales pitch by asking the client what do you think of our conference raincoats.

Choosing the best personal umbrella for your business

When thinking about your promotional umbrellas, its important to consider the type you want. Should it be personal and compact, or public and broad-ranged? Whichever you choose, its important to keep in mind your target audience. Compact umbrellas are ideal for your coworkers who usually have to keep them hidden under a desk. For the more outdoorsy person, a golf umbrella, which can shield two or more people in heavy weather, is probably ideal. After choosing the size, you need to consider the color. If youre going for a flashier look, colors such as green, yellow, and red can provide a good basis, while navy blue, brown, and black can instill a more professional air.

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