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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Make sure your wholesale sunscreen offers some level of waterproofing.

If you're considering a wholesale sun cream as part of your promo repertoire, congratulations are in order as this can be a great choice. Just for a moment, however, step back and think about wholesale sunscreen as a client or customer would. What are the criteria for a great sun block that need to be included in your wholesale sunscreen? Certainly, SPF protection is a big plus, as is a pleasant scent, but what about how waterproof your wholesale sun lotion is when used? If you take the cheapest route possible, and offer a wholesale sunscreen that is convenient but also inexpensive, you run the risk of the material rinsing or washing off very easily, and quietly increasing the risk of sunburn. Nothing will take the wind out of the sails of a wholesale sunscreen campaign like sunburn, so tread carefully when going cheap.

Is private labeling the way to go with wholesale suncream?

When considering your options for a wholesale sunscreen, the primary one is going to be the use of a generic sunblock that can be packaged with your brand on full display to the user. This has cost advantages, but it also runs the risk of putting an inferior wholesale sunscreen onto the skin of your customers, which may be a risk you don't want to take. Another option is private labeling a wholesale sun cream. Basically, you come to an agreement with an existing brand or manufacturer, and obtain the right to label the wholesale suncream as you see fit. Nothing changes about the product, and you may be able to co-endorse the wholesale sun cream with the original product brand to give it more credibility and to be a little more cost effective. This may give your wholesale sun lotion the best value it can get.

Consider wholesale sun cream sticks for ultimate ease of application.

An advantage of traditional wholesale sun lotions is that they either come in medium to larger tubes, or even in individual packets, giving the packaging more space for your promotional magic. The downside is that these types of wholesale sunscreen are also messier and more difficult to apply, increasing the likelihood of a "lesser" brand of wholesale suncream like yours won't be used very often. You aren't in the sun block business by trade (at least that is the assumption being made here), so your wholesale sun screen needs to have an edge. That edge can come from your wholesale sunscreen being in a stick form that is simply opened and rubbed on the face or other spots of application. The ease of use for such a wholesale sunscreen is unquestioned, and it can give your product the edge it needs.

Sprayable wholesale sun screens can offer a discernible advantage to your customers.

In the modern era, ease of use is everything when it comes to standard products, and you need to consider this when offering products like wholesale sun screen. While the most popular products are still in a standard cream form, they are also backed by years of marketing and reputation IN THE SUNSCREEN INDUSTRY. This alone carries these products forward, and you don't necessarily have this luxury with wholesale sunscreen. You need a way to get your wholesale sun screen off the shelf and into the bag that is going (with your customers0 to the beach or swimming area. Sprayable wholesale sunscreens can be just the edge you need, by offering a convenient means of application, and a way that your product can stand apart from the competition that will clearly have more brand and quality recognition.

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