PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Offer company branded sunscreen with its natural counterpart, sunburn lotion.
While it might be deemed to be a quiet naysayer as to the quality of company branded sunscreen, the inclusion of a sunburn balm or lotion in a gift packet might be the ideal way to promote both fun in the sun and your business at the same time. Stray away from the fear that including a sunburn lotion in a gift pack might suggest your company branded sunscreen really doesn't work, because your customers probably won't feel that way. Most sunburns come from prolonged exposure to the sun, coupled with the lack of or insufficient use of company branded sunscreen, and the average sunburn sufferer usually doesn't blame the company branded sunscreen as the cause for their plight. Instead, the convenient access to a sunburn relief balm or cream will only add to the value of your business, and make your promotions that much more effective.
Think of company branded sunscreen as a way to encourage adventure in your customers.
If you really want to capture the essence of what it means to reach your customer base, you want to access their fun and adventurous side. The use of products like company branded sunscreen will do just that, by suggesting that no matter what hobbies or activities your customers might pursue, you have them covered. Granted, company branded sun lotion does not protect your customers from injury or a variety of possible byproducts of adventure, but its subtle message is still significant. Protection and security are themes commonly desirable for businesses to portray, and company branded suncream sends the same kind of message. When a simple item like company branded sunscreen sends a message to its recipients that is congruent with the message your business wants to convey, then the mission is definitely accomplished.
What sort of message do you place on a container of company branded sunscreen?
Simple items like company branded sunscreen (and by simple, there is no mystery as to how the product should be used) do not require much explanation, and because of this you have an excellent opportunity to use the packaging as a promotional tool. This is fundamentally why you would offer a product like company branded sunscreen, so make the most of the opportunity you have. A simple logo or company name on the surface of a company branded suncream package may do little to really enhance what your company is all about, so take additional steps to make the link between your company and the company branded sunscreen you're offering relevant. A simple slogan or tag line is usually sufficient to meet this requirement, and proper use of this tool will make items like company branded sun protection more useful.
Use company branded sunscreen as a way to inspire employees through what is mundane.
When you host a company retreat or getaway, you naturally want there to be some sort of business purpose, making the expenses such that they are outweighed by the benefits. Still, the perception will be that sitting through mundane speeches or meetings is a waste of time, and you need to be able to highlight the parts of these functions that are more fun. one way to do this is with company branded sun lotion. The offer of company branded suncream to employees sends the message that there is time by the pool that lies ahead, in exchange for their time and attention now. Even though this is a subtle effort to maintain motivation, company branded sun protection is effective in such a situation. You will be much more likely to keep the attention of your team when it is most needed, and the company branded suncream will come in handy later too.