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PROMOTIONAL PRODUCTS THAT ADD VALUE

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Branded Promo Satchel as a Business Marketing Weapon

Promo satchels are one of the powerful tools which can be used for promotion. Being compact and light weight, carrying a promo satchel is both easy and useful for people compared to other promotional items like a mug, t-shirt etc. Also, unlike other items, promo satchels can be of use in almost all places, like a mall, trade fair, schools and college festivals, cultural and literary events etc., where there is always a need to carry something of importance. Customizing the promo satchels and loading them with such essential items based on the target audience or based on the location of promotion will significantly widen the reach of the brand.

Customize Your Promo Satchel and People will Love it

Just bearing the name and logo on the promo satchel will look boring and monotonous and may not be as effective as one might think for promoting the brand. Instead, one can customize the promo satchel depending on the target audience and the place used for promotion. For example, if the brand is being promoted in a football game, promo satchels can be customized to match the colors of the home team along with the name and logo of the brand. Promo satchel can also contain some essential items needed by the people in a football match like a small drink, information on their home team etc. Such customized promo satchels are both useful and correlates with the peoples interest (in this case, the game) and will prove as a good brand propagation tool.

Promo Satchel - Know your Target Audience and their Role to Your Business

Understanding the target audience and designing the promo satchels appropriately will make a major difference in promoting the brand. If the target audience of the brand is students, promo satchels can be distributed at all student focused events such as technical conferences, student quizzes etc. The promo satchels shall be customized such that it holds some essential items for students to be used in such events like a small notebook, a set of pens, stationeries, event itinerary etc. This type of context oriented promotion with promo satchels will make the brand name stick in the minds of the target audience and will make them look for the brand whenever they attend a similar event.

Conference satchel bags can do so much more than traditional advertising

When one hears the words 'traditional advertising', what comes to mind immediately is television, billboards or advertsing in one of he print media, newspapers or magazines. At th same time, what springs to mind is the fact that such traditional advertising is really very expensive. So, what is a businessman to do if he does not have access to the kind of budget required to do traditional advertsing? That's easy: promotional goods are the answer. Take, for example, the notion of giving your clients a conference satchel bag which has been emblazoned with your company logo. Immediately three purposes have been served: you have been able to advertise your business at a relatively low cost; you have given your valued customer a product that can be used on a daily basis and you have secured goodwill and continued advertising as the customer carries around your product, telling others about you.

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