PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Stepping up your marketing efforts by offering clients custom pedometers
When a company is looking for approaches to increase their branding they should take a strong look at using custom pedometers. While most people are aware of how promotional products work few have realized the level of success like the custom pedometers. There are a few theories on what makes the custom step countersso effective. Whenever someone is wearing the custom pedometers to go jogging or running they will look at it frequently to track their progress, as this is happening your company is also introducing itself to the consumer over and over. At first the results may not seem that impressive however over the span of months if not years the client will be introduced to the company hundreds if not thousands of times with each instance the consumer is reminded of your firm and how you supported them every step on the way.
custom pedometers and how they improve a companies image
When it comes down to marketing simple is always best however knowing which promotional item to offer consumers may seem like a crap shoot from time to time, one very effective tool currently being deployed is the custom pedometers. While at first their benefit to consumers and the company offering them may not be obvious, if a person looks more closely things will begin to make a little more sense. Once a person receives a custom step counterstheir first impulse is to try it on when they go out walking, the person is exercising hard and wanting to look and feel great. Each time the person looks at the custom pedometersthey are reminded of the company that offered it to them. The custom pedometers allows the business a type of marketing that is not available in other mediums such as television and print.
How savvy business owners leverage custom pedometers to boost their image
There has been a paradigm shift in the way people perceive businesses, consumers no longer blindly follow whatever print and television tells them, slowly they are building up a resistance to such marketing. With this in mind it is very important for business owner to adopt a softer approach, one effective way of doing this is with custom pedometers. Now some may scoff and say why would a person use custom step countersto market their business. Lets look at the process keeping in mind we are soft selling with the custom pedometers. When a person exercises and more people now are getting fit than ever before, when they head they want to track their performance which is where the custom pedometers come into play. Each time the client checks their results they are being reminded of the company that gave it to them. This ongoing marketing is very powerful.
Gaining market share by offering subtle custom pedometers
In the world of marketing trying to figure what is going to catch the attention of consumers is a daunting task to say the least, currently the tried and true methods of television and print are not working, this is due in part to consumers shifting their preference to promotional items, a very effective promotional product is the custom pedometers. What makes custom pedometersso effective is not what they say but how they say it, whenever a consumer goes for a jog or exercising and put on the custom pedometersthey are being reminded of the thoughtful company that gave them the custom step counters. Each time they look they are continually being exposed to your company brand. Now factor that type of exposure over the course of a year or more and that is powerful, companies who used this approach have realized a significant increase in sales.
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