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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Offering branded step counters to consumers increases brand awareness exponentially

Now that consumers are taking greater responsibility for their own health by getting more active,this involves walking and other forms of exercises. Business owners who are becoming cognizant of this trend can leverage it to their advantage by offering these potential clients branded step counters. When a person receives these branded step counters at first they will be very excited, the costs of acquiring one of these at a retail store could be expensive, however each time the person looks at the branded step countersthey are reminded of how this company values them so much they are providing this important item to track their fitness results. Business that offer branded step counters have noted a significant improvement in sales and brand awareness from studies conducted, the reasoning behind this thought process is that as the consumer is constantly exposed to the company brand it will eventually permeate the clients mind.

Why branded step counters should be considered in a total marketing strategy

When businesses want to improve their brand awareness and recognition they need to identify what resonates with consumers, currently many people are now exercising more to get into better physical shape, this has lead to a growing trend of people starting exercise programs, anyone exercises will need to track their progress and this is where businesses can get their image in the minds of consumers by offering branded step counters. Every time someone goes out to exercise they will bring the branded step counterswith them, and when they check their progress they are reminded of the company that has given them the branded step counters. This type of continuous soft selling will instill a sense of confidence in the mind of the consumer, "this company that gave me the branded step counters must really value our relationship why else would they provide such a useful item".

Generating more market share by offering branded step counters

There are many businesses looking for a distinct way to make consumers aware of their brand, one way of achieving that goal is by offering branded step counters. The reason that branded step counters are so effective stems from the change in the mindset of consumers. Recently consumers are taking on the challenge of getting healthier by incorporating more exercise in their daily routines, companies looking to take advantage of the change in mentality can offer clients branded step counters. The rationale behind this is that when consumers use these branded step counters continuously they will be reminded about the company that was with them every step of the way. This is one of the most powerful methods of marketing, by fostering an emotional connection with the client, businesses will create a greater sense of brand awareness and loyalty, two things that make all the difference when marketing on a conservative budget.

Hidden benefits of providing branded step counters to prospective clients

Marketing has become more expensive and with the shrinking budgets, it is forcing business owners to think outside the box, A very effective approach has been to use branded step counterswith other marketing materials to get the attention of the consumers. The reason that branded step counters are working so well has to do with consumers changing their behavior and adopting a more healthy lifestyle which includes exercising often, Each time the consumer goes out to exercise they need to monitor their progress which is where the branded step counterscomes in very handy. When the consumer looks at the branded step counters they will recall the business that gave it to them, since people train often the device will be utilized on an ongoing basis as well. The consumer will look upon the company favorably since they have benefited greatly from the pedometer. These are very effective marketing tools.

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