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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Understanding how conference mouse mats can turn profits around
When marketing managers are sourcing for an advantage sometimes simple is truly better, a good example of this is conference computer mouse mats. What gives these conference mouse matsa distinct advantage is that they work better than most other forms of marketing. When a consumer receives the conference computer mouse matsthey will bring it to the office with them, provided the conference mouse matsis designed well and has a subtle message.When the consumer looks at the mat they are constantly being introduced to the company over and over again. This will create a sense of familiarity,the reason this is so important is based on studies recently conducted, consumers are two times more likely to buy from a company they are familiar with than buy from a company they are not familiar with. This is a very strong reason for business owners to roll out these mouse mats.
What makes conference mouse matsa heavy weight in direct marketing to consumers
Whenever business leaders are trying to determine what is the best tools to use when trying to capture the attention of consumers, one of the most effective tools is the conference mouse mats. What makes the conference computer mouse matsso effective is that consumers willingly take it to the office with them, this lowers to amount of initial resistance that is experienced with other forms of marketing material. The success of these conference mouse matsis predicated on how subtle and tasteful it is designed. Once the conference mouse matsis on the consumers desk each time the person uses their computer they are constantly viewing the company. This creates a sense of familiarity, this is vital since reports suggest that individuals that are familiar with a company are two times more likely to buy from that company. This should be strong enough evidence for business leaders.
The secret benefits of using conference mouse mats
When business leaders want to take the lead in marketing it is not always determined by the budgets, it is determined by how effectively they can get the attention of the consumer, a very effective way to achieve this goal is with conference computer mouse mats. What makes conference mouse matsso effective is that consumers will take the conference mouse matsto their offices without any resistance. When selecting conference mouse matsthe success of it is predicated on getting the consumer to keep it, this is why ensuring the mats are subtle and discreet is very important. When a consumer is exposed to the company image over a consistent period of time the consumer will eventually become familiar with the company, this is very important, recent studies have demonstrated that when a consumer is familiar with a company they are two times more likely to buy from them.
What gives conference mouse matsthe edge over other promotional products
Marketing leaders are constantly in need for an effective way to reach out to consumers in a way that resonates with them. One item that has been working very well is conference mouse mats. What allows the conference computer mouse matsto get ahead of the competition is due in part to the fact that consumers need the conference mouse matsin order to do their work, nearly all desks will have a computer on it and a mouse,the challenge with getting the consumer to use the conference mouse matsis making sure that it is simple and subtle, once the consumer has the mat on their desk with each and every click of the mouse the consumer is being exposed to the company all over again. Through time this will foster a sense of familiarity in the mind of the consumer, consumers buy more from companies they're familiar with.
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