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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Marketing Premiums Such As Custom Felt Tip Pens Dramatically Increase Brand Awareness

Everything starts and finishes with a signature on the dotted line. When providing clients with custom bic pens you are taking a major step towards establishing your brand. When handing out your custom felt tip pens be sure that not only are they ergonomic they also have a slogan or call to action. It may be tempting to have an outlandish custom plastic pens to offer clients however staying on the side of subtle is more sustainable in the long run. You want clients to use your custom bic pens every time they need a pen so they are constantly reminded about your brand and what you represent. Leveraging custom ballpoint pens and rolling out other promotional items along the same design scheme will establish more brand recognition.

Give your custom plastic pens an emphasis on commitment and loyalty, with blue ink.

Does it really matter what choice of ink color you select for custom ballpoint pens? It can, and sometimes you can build a message into the color of ink you offer in your company's custom bic pens. Blue ink in custom pens is just as acceptable, from a use standpoint, as the slightly more popular black ink, but blue is a color choice that signifies loyalty and commitment. This is simply because blue ink stands out from traditional black print on documents, and is the custom plastic pen color of choice for signing original documents. You don't necessarily have to embellish on this fact with your own customers, but asking them to fill out information cards or complete orders with blue ink custom felt tip pens will send the subtle message that an agreement with you means something and won't get blended into the background.

Offer custom bic pens with clever additives to make them more memorable.

Have you ever seen a custom ink pen with a small scroll or roll-out piece that has additional information contained on it? These sorts of gimmicky elements to a standard custom parker pen can instantly add value to an item that can otherwise seen as pretty commonplace. Naturally, a custom ballpoint pen that has moving parts contained within it will cost more on a per unit basis, but it is far more likely to be used, kept in a convenient place, or otherwise protected, due to its unique characteristics. You may find that a more cost effective approach to custom ballpoint pens is better for your business, but if custom pens are to be a primary means by which your business extends promotional value, ones that actually do something fun or contain extra information can be great for capturing and retaining customer interest.

Make a powerful statement with custom fountain custom bic pens as gifts.

One of the most common types of classy business gifts is a fountain style pen, that has refillable ink, and tends to write in a much smoother style and that sends a message of sophistication. You likely will not offer custom pens in this style, as the cost benefit ratio would be too far contrary to your needs, but these types of custom pens do make for great gifts, be they to loyal customers, reliable vendors, or top performing employees. It is still appropriate to customize these gift forms of custom parker pens with a subtle company logo or name, but the customization should not in any way detract from the classiness of the custom ballpoint pen as a true gift. As an alternative, you could also include some standard custom pens with your gift offering to make the gift pen stand on its own merit, and without any company propaganda.