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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Add branded lanyards as free gifts included in direct mail marketing campaigns.

Direct mail is still a very effective way to market, even in the modern digital age, because people now expect more of their "junk" to arrive electronically. Something delivered via traditional mail or post is more likely to be opened if it clearly contains something more than paper, and branded lanyards are a nice option to consider. The value in this is that branded name badge cords are light, cheap, and will fit into a mail envelope, without increasing the necessary postage. The greater value is that branded lanyards will enhance the content of what you send out, by showcasing that you are willing to offer something for free, while expecting nothing in return. This small gesture with branded neck tag cords can greatly enhance the effectiveness of campaigns with traditionally low success rates.

Use low cost branded lanyards as a way to raise charitable funds.

Many fundraising efforts struggle with the ability to offer items for sale that are of enough value to raise the funds that are targeted as goals. This is usually because the margins on items sold is low, requiring high sales volumes for fundraising success. Using branded lanyards as items for fundraisers is ideal, because branded lanyards can be customized and obtained very inexpensively. The purpose for the fundraiser will allow a profit margin that is highly favorable for branded neck cords, and the value of the branded neck cords is in the higher purpose of the event, more so than the quality of the branded neck tag cords being sold. For example, branded neck cords can likely be acquired for well under a dollar per unit, and can easily be sold for 1-2 dollars per unit, which is an impressive margin.

Offer branded neck cords as ways to accommodate gym members when they exercise.

One of the struggles with gym memberships is knowing where to safely and effectively store items like membership cards while working out. Many gym clothes do not feature pockets, so branded lanyards can be a convenient way for gym members to keep their ID cards handy, even if they arrive with few other items. Branded neck cords can be hung around one's neck, clipped to a short or waistband, or even temporarily attached to a piece of gym equipment, making branded name badge cords the ideal complement to the eager exerciser. This sort of use for branded neck cords also gives gyms and other similar businesses a convenient way to showcase their own business, while providing a basic usefulness for their own members. When branded lanyards can be used creatively like this, good things can only happen.

Branded Lanyards Will Increase The Impact of Direct Mail Campaigns

Branded lanyards are a top selection in many campaigns due to their versatility. Companies can purchase them in a variety of hues, lengths, fabrics, styles, and they fit nicely on different items. Including branded lanyards in direct mail packages greatly improve the likelihood of the recipient opening the mailing. When consumers receive a complimentary gift, they are more inclined to listen to your message. Branded neck cords, make the recipient feel as though they are receiving value for their attention to the advertisement. Furthermore, branded neck tag cords are a good choice for direct mail campaigns because they can easily be compressed into small packages that prevent having to spend a fortune on postage. With a little creative brainstorming, companies will find lanyards to be a simply and cost-effective method to boost their promotional campaigns.