PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Market to you heart's content on the surface of logo beer boxes.
One great thing about logo eskies is that, much like beach blankets, you often have plenty of surface area to work with, and this can be a convenient "canvas" for your marketing design team. Some promo items afford you little space to deliver a message, and logo eskies are thankfully not among these items. The kinds of things you can put on logo beer boxes include a company theme or motto, your name, and even an extra-sized logo or graphic. The ability to include all of these things on logo eskies makes them superb choices among promo items you might choose from. When you add to this fact that logo eskies are also going to be seen as having more value than many of the other promo items you might offer, then it becomes a "perfect storm" for marketing your business.
Give logo drink coolers to your employees first to optimize promo value.
One thing you likely have in place already with your employees is a certain sense of loyalty. Offering promo items to customers is a good thing, and it can be a great thing with your staff. Items like logo eskies that may be options for a customer to consider take on more value with employees because you're signing their checks every two weeks. It goes beyond a sense of obligation, if this is the concern you might have with offering logo beer boxes to employees. Consider instead that their use of logo drink coolers might be based on a sense of pride and a feeling of gratitude they have for you having given then the logo drink coolers in the first place. Whether they're paid to do so or not, employees can be some of your bets spokespeople, so let them proudly showcase you with items like logo eskies.
Keep some logo eskies in stock to accommodate employee referrals.
You may have some great visions fro how to use and promote logo eskies to your customer base, but don't forget about the referral network that your employees will naturally give to you. When employees use items like logo eskies, it is bound to inspire conversation about who they work for, and this can lead to requests about how others might also gain access to the logo beer boxes that are already drawing attention. The limitation to this is that friends of your employees might not be viable customers, but if they are using logo eskies as your employees already are, then it still offers some promotional value. When it comes down to it, you may not stake your future on giving out logo beer boxes to friends and family of employees, but having a few extra in stock for this purpose can't hurt.
Will logo eskies be the next big item you offer to customers?
Most businesses that thrive on offering promo items are always looking for that next great promotion, and why not add logo eskies to that list of possibilities for you? After all, when you consider a promo item's potential value, it will be based upon visibility, utility, and overall perceived value, and logo beer boxes give you all of these benefits. The downside to logo ice buckets is that they will cost you more per unit, so you may need to carefully consider their role in your promo campaign, but their value may make logo beer boxes the next big hit you have to offer to valued employees and customers. There is never a sure thing in the world of promo products, but logo eskies offer enough proven benefits to give you reasonable assurance that they will be successful partd of your marketing program.
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